BMW 9 Series Previewed in Vision Future Luxury Concept

Jason Siu
by Jason Siu

Is there a place in the market for an ever larger sedan than the BMW 7 Series?

The German automaker has unveiled the Vision Future Luxury concept, hinting that a 9 Series could become a possibility if the affluent demand it. According to BMW, the Vision Future Luxury concept “epitomises the notion of modern luxury for the BMW brand.”

Essentially, the concept shows a long-term outlook on how BMW is perceiving the modern luxury market and potentially a new range-topping model. It draws heavy influence from the Pininfarina Gran Lusso Coupe that debuted at the Villa d’Este nearly a year ago, except this time it’s sporting four doors and is clearly a rather large vehicle with plenty of space in the rear.

SEE ALSO: BMW 9 Series Concept Rumored for Beijing

Since it’s a concept car, BMW also took the opportunity to pack it with tons of next-generation tech such as a new head-up display, a detachable Touch Command Tablet and BMW Laserlight in the front.

“Innovative technology and modern luxury have always been an important part of BMW’s brand DNA,” said Adrian van Hooydonk, Senior Vice President BMW Group Design. “We use visionary concept vehicles like the BMW Vision Future Luxury to show where we may be going with these themes in the future, and to give us new inspiration and motivation. The BMW Vision Future Luxury – with its innovative technologies and with meticulous precision and quality in every detail – takes our thinking on modern luxury a logical stage further.”

GALLERY: BMW Vision Future Luxury Concept

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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