Ford Everest Concept Hints at Future SUV in Beijing

Ford Everest Concept Hints at Future SUV in Beijing

The midsize-SUV market is growing in China and Ford is the latest automaker looking to take advantage.

The American automaker unveiled the Everest SUV concept at the 2014 Beijing Motor Show with seating for seven and hinted that it could be produced for the Chinese market by Ford’s joint venture partner, JMC. While the company was short of confirming that it’ll be a production model, it did state that the Everest “would be a great addition” to its growing stable of SUVs. The Everest concept was designed and developed by Ford’s regional team in Australia.

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The concept features Ford’s characteristic design DNA including a prominent inverted trapezoid grill while sporting a tough but refined appearance that shows off a highly capable vehicle that can take on the roads in the city of go off-roading when need be.

“It’s a concept that offers beautiful design, premium refinement and rugged capabilities in equal measure,” said John Lawler chairman and CEO of Ford China.

GALLERY: Ford Everest SUV Concept


Discuss this story at our Ford forum

  • Bring back the bronco

    That’s a sweet Ford Grand Cherokee…

  • Yes, bring back the Bronco!

    I also like the sloping Nissan Murano window and rear hatch design. Nothing says rugged like a word (model). The contours on the body panel above the wheel well do nothin but overstate the lack of travel. Everest, huh? Everest lane, maybe. Unfortunately, looks like just another asphalt hugger. My ’88 300ci inline 6 Custom will do just fine. Bring a Beast back to the States, Ford! You want me to upgrade, better come correct.