Honda, Mercedes Have Best Perceived Quality: Poll
Perception of a car brand is important to drive sales, and the majority of folks believe that Honda has the best quality among mass-market brands while Mercedes sits atop the luxury brands.
Industry analysts ALG polled 30,000 new car buyers, asking what they thought of every single mass market brand and luxury brand and then removed each respondent’s score for the brand from which they purchased.
“Many consumers lack any real experience with the brand, so there is often a gulf between perception and reality,” said ALG president Larry Dominique. “When deciding on a car purchase, consumers need to consider more than just build quality – they need to consider how the brand is perceived in the marketplace.”
Moving on to the expensive options, Mercedes-Benz is perceived to have the best quality, followed by Lexus, BMW, Porsche and Audi. As for the bottom of the list, Alfa Romeo has the worst perceived quality, probably because the Italian brand isn’t even on sale yet in North America and most buyers are unfamiliar with the company. Rounding out the bottom five from best to worst are Volvo, Lincoln, Land Rover and Tesla.
Among college-age respondents, both Volkswagen and Subaru fared quite well, while millennials believe that Jeep has the best quality.
Discuss this story at our Honda Forum
Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
More by Stephen Elmer
Comments
Join the conversation
why Tesla in the bottom 5?