Mazda, Toyota Partnership Announced
Mazda and Toyota announced a plan today that will deepen ties between the two manufacturers in an effort to reduce development costs.
The two manufacturers said today that they are forming a joint committee to evaluate “how best to utilize each company’s respective strengths.” Earlier this week, reports suggested that Toyota is planning to supply Mazda with plug-in hybrid and hydrogen powertrains. During a press conference that took place today, Toyota CEO Akio Toyoda and Mazda CEO Masamichi Kogai cited hybrid and hydrogen technologies as possible, but unconfirmed, possibilities for the Mazda Toyota partnership.
SEE ALSO: Toyota, Mazda Could Expand Partnership to Fuel Cell Vehicles
Toyota and Mazda currently cooperate on various levels. Mazda is about to begin supplying a sedan version of the new Mazda2 that Toyota will sell as the Scion iA. Toyota supplies hybrid components to Mazda for the Mazda3. While specific product details and a timeline weren’t part of the announcement today, the companies said their new agreement will “transcend the boundaries of previous cooperation.”
In late March Toyota announced progress in its path toward introducing products based on its TNGA architecture, which will move many of its nameplates to a unified scalable structure similar in strategy to Volkswagen’s MQB platform. The move will help Toyota to cut costs by spreading development over more nameplates globally.
But that isn’t the only place Toyota is partnering up to save money. The global giant is also co-developing a new sports car with BMW that is expected to spawn a spiritual successor to the Supra along with a Z4 replacement.
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Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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Mazda CX7 diesel engine oil pressure problems, with no help from Mazda, led me to switch to to Toyota. Let's hope Toyota don't adopt Mazda's disregard for their customers!
not a fair exchange mazda is brilliant engineering Toyota is a leach