Subaru Reveals New Hyper Blue Exterior Color
Subaru is adding a new shade of blue to its lineup of cars.
Dubbed Subaru Hyper Blue, the new color was revealed on the Japanese automaker’s Facebook page with an announcement that it’ll arrive this fall. A lighter take on the iconic Subaru blue, we wouldn’t blame you if Hyper Blue reminds you of Volvo’s Polestar color. Interestingly, the WRX and BRZ used to showcase the Hyper Blue color also sported black badging and black wheels, hinting that the paint shade may be offered with a special edition model.
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Running with the special edition model theory, it is likely that Hyper Blue will be the new shade of choice for Subaru’s Series.Blue models which was used on the 2015 model year BRZ. The 2015 Subaru BRZ Series.Blue came with an abundance of STI add-ons and was limited to 1,000 units – 500 in WR Blue Pearl and 500 in Crystal White Pearl. As part of the Series.Blue edition, Subaru also outfitted the BRZ with contrast blue highlights in the interior including blue stitching and silver logos embroidered into the seats and floor mats.
Pricing on the 2015 Subaru BRZ Blue.Series was set at $30,285 including destination. Expect more details on how Subaru will use the Hyper Blue shade in the near future.
Discuss this story at our Subaru BRZ forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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I bought the 2015 Satin White 3 mon+-ths ago and will be trading mine in for the Hyper Blue. I seen the car close up at a dealer who just got one in and I am telling you the pictures don't do it justice. With the Black Wheels, this car looks sharp as hell and they have the same color in the WRX which is even sharper with it's design. If that Corvette yellow came out that they had as a concept I would definitely grab that in a minute. always TEASING THE PUBLIC with THESE SHARP ASS COLORS AND never RELEASE THEM. also, the BRZ is the only Subaru not going up in price fro 2016...............Peace
I bought the 2015 Satin White 3 months ago and trading mine in for the Hyper Blue straight up. I seen the car close up at a dealer who just got one in and I am telling you the pictures don't do it justice. With the Black Wheels, this car looks sharp as hell and they have the same color in the WRX which is even sharper with it's design. If that Corvette yellow or whatever color yellow it is came out that they had as a concept, I would definitely trade it in. always TEASING THE PUBLIC with THESE SHARP ASS COLORS AND never RELEASE THEM. also, the BRZ is the only Subaru not going up in price fro 2016...............Peace