Lotus is making some operational changes in the United States.
When it comes to product, this famous British sports-car builder plans to introduce its Evora 400 in December as a 2017 model. With a starting price of around $90,000 this 400-hp machine should provide plenty of smiles.
Curiously there will not be any 2015 or 2016 models of the Evora offered in the U.S. because they don’t meet our safety standards. To be sold here they’d have to be fitted with air bags. However, to satisfy customers they’ve been selling 2014s, which for whatever reason are exempt from this legislation.
On the business front, Lotus is integrating its U.S. headquarters with its engineering facility. The former is located in Lawrenceville, Georgia, the latter Ann Arbor, Michigan, which is right in the automotive industry’s heartland. This bit of corporate consolidation should be wrapped up by the end of July.
Beyond this, the company is bolstering its dealer footprint in North America. New stores in Calgary, Alberta, Canada; Scottsdale, Arizona; and two in California will bring its total to 47.
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