Lotus Getting New U.S. HQ, More Dealers
Lotus is making some operational changes in the United States.
When it comes to product, this famous British sports-car builder plans to introduce its Evora 400 in December as a 2017 model. With a starting price of around $90,000 this 400-hp machine should provide plenty of smiles.
Curiously there will not be any 2015 or 2016 models of the Evora offered in the U.S. because they don’t meet our safety standards. To be sold here they’d have to be fitted with air bags. However, to satisfy customers they’ve been selling 2014s, which for whatever reason are exempt from this legislation.
SEE ALSO: Lotus Evora 400 is Much Faster than its Predecessor
On the business front, Lotus is integrating its U.S. headquarters with its engineering facility. The former is located in Lawrenceville, Georgia, the latter Ann Arbor, Michigan, which is right in the automotive industry’s heartland. This bit of corporate consolidation should be wrapped up by the end of July.
Beyond this, the company is bolstering its dealer footprint in North America. New stores in Calgary, Alberta, Canada; Scottsdale, Arizona; and two in California will bring its total to 47.
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Born and raised in metro Detroit, Craig was steeped in mechanics from childhood. He feels as much at home with a wrench or welding gun in his hand as he does behind the wheel or in front of a camera. Putting his Bachelor's Degree in Journalism to good use, he's always pumping out videos, reviews, and features for AutoGuide.com. When the workday is over, he can be found out driving his fully restored 1936 Ford V8 sedan. Craig has covered the automotive industry full time for more than 10 years and is a member of the Automotive Press Association (APA) and Midwest Automotive Media Association (MAMA).
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