Here's What Mazda Dealerships of the Future Will Look Like
Mazda has announced a new design for its dealerships.
Mazda is calling its all-new dealership design “Retail Evolution,” which will feature an open concept floorplan packed with natural materials resulting in a more upscale atmosphere. The Japanese automaker hopes that the wide open dealership will offer a new level of business transparency and the first dealership to be built from the ground up with the standard is Mazda of Everett in Seattle, Washington.
SEE ALSO: Top 10 Best Mazdas of All Time
To help provide dealers with strong curb appeal, the dealerships will feature premium black, clean white and chrome Mazda signage. Inside the showroom is a focus on warm, raw-material tones of wood and metal while there will be a liberal use of glass, giving customers a transparent view into the dealership’s operations. There will also be a recharged Mazda Lounge that has multiple-device charging stations and access to free WiFi.
The new design for the dealerships will have three different tiers and the company will work with each individual dealership to determine which tier is ideal for them.
“After working closely with Jerry McCann, the general manager and dealer principal of Mazda of Everett, we are thrilled to finally reveal this new Retail Evolution experience,” said Jim O’Sullivan, president and CEO for Mazda North American Operations. “I’m confident it will be well received by Jerry’s staff working in the store every day, as well as customers looking to purchase or lease a new or used Mazda.”
Discuss this story at our Mazda Forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation
This is a good example of how dissconnected corporations are from their customers. They always make a big deal over something they spend lots of money on regardless of its usefulness. Real transparency would be a detailed look into their numbers, the mark up on their vehicles and the process fully explained to each and every customer or better yet, direct sales like what Tesla does with sales people shifting their roles to facilitators. Being able to look across the showroom and see the sales guy talking to the sales manager supposedly on our behalf is something we can see now and is all just for show anyways.