January 2016 Auto Sales: Winners and Losers

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January 2016 Auto Sales: Winners and Losers

It’s a brand-new year and vehicle sales are off to a mixed start. Blizzard conditions across large portions of the country kept many shoppers away, but this didn’t stop brands like Scion and Buick from tearin’ it up.

Just shy of 1.2 million new cars and trucks were sold last month in the United States. This is simultaneously a strong and disappointing performance. It was good because the SAAR, that is, the Seasonally Adjusted Annual Rate, climbed to an estimated 17.55 million units for the year. It’s also great that the industry delivered more than a million vehicles, which is nothing to sneeze at.

SEE ALSO: Costco Auto Program Grew by 16.8 Percent Last Year

But in spite of these upsides, that crotchety Old Man Winter and his suspiciously nubile partner, Jack Frost, had a negative impact on sales. Year-over-year, they were down by 0.4 percent.

Still, some automakers are laughing all the way to the bank. Here’s a list of the brands that made out like bandits in January, oh, and, of course, we’ve included the ones that that didn’t fare as well.


Winner: Jeep +14.6 Percent

January-2016-Sales-Winner-Jeep

Just like the products Jeep builds, this is one brand that’s simply unstoppable. January sales increased by nearly 15 percent compared to the same month in 2015, and there ain’t nothing wrong with that. A hair more than 59,000 units were delivered.


Winner: Maserati +16.2 Percent

January-2016-Sales-Winner-Maserati

Edging out Jeep is Maserati. This exotic Italian brand’s January sales grew in excess of 16 percent. As always, total volume was small, just 525 cars were delivered. Still, things are moving in the right direction.


Winner: Dodge +19.1 Percent

January-2016-Sales-Winner-Dodge

Dodge hasn’t had much to smile about in recent months. Its sales have been declining at a rather steady – and depressing – pace. But last month they shot up more than 19 percent, which is significant. Overall, this FCA brand delivered more than 42,000 vehicles.


Winner: Scion +38.2 Percent

January-2016-Sales-Winner-Scion

Like Dodge, Toyota’s Scion division has had mixed results over the past few months. But in January, its year-over-year sales increased by an impressive 38.2 percent. Deliveries totaled 5,009 cars. This is good news for the brand, though it was just announced that they’re pulling the plug on the brand going forward. Toyota’s Scion experiment will soon be over.


Winner: Buick +45.5 Percent

January-2016-Sales-Winner-Buick

Beating all rivals, Buick’s sales increased by nearly 46 percent in January. Tri-shield dealers delivered more than 18,000 cars and crossovers last month, an impressive performance in what’s probably the coldest month of the year.


Loser: Bentley -15.6 Percent

January-2016-Sales-Loser-Bentley

Unfortunately, not every automaker had something to celebrate in January. Bentley’s sales, for instance, fell nearly 16 percent. They sold just 81 cars, a minuscule figure to be sure.


Loser: smart -18.9 Percent

January-2016-Sales-Loser-smart

At the opposite end of the automotive spectrum is smart. But if it shares one thing with Bentley, it’s a poor showing last month. Year-over-year, its sales fell by almost 19 percent, clocking in a just 399 units.


Loser: Fiat -20.3 Percent

January-2016-Sales-Loser-Fiat

Fiat’s showroom performance was pretty depressing last month, falling farther than either Bentley’s or smart’s. Its sales plummeted by more than a fifth compared to January 2015. Total deliveries clocked in at a hair less than 2,600. Ouch!


Loser: Chrysler -22.1 Percent

January-2016-Sales-Loser-Chrysler

Like Fiat, FCA’s Chrysler division had a bad January. Walter P’s namesake brand saw its year-over-year sales slide by more than 22 percent. Deliveries totaled a little more than 18,000 vehicles, which is comparable to what BMW sold, and that’s not good for a mass-market car company.


Loser: Alfa Romeo -30.9 Percent

January-2016-Sales-Loser-Alfa-Romeo

But the one brand that had the worst January of all was Alfa Romeo. This purveyor of exotic yet attainable Italian automobiles saw the bottom fall out of its sales. Year over year they dropped off a cliff, declining by nearly 31 percent. Alfa sold just 67 cars in January, fewer than Rolls-Royce, Ferrari and Bentley, though on the bright side they did beat Lamborghini by an estimated two cars.

[Source: Automotive News]

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  • smartacus

    hahahaha!!! Scion had a good month for a brand ready to be snuffed out.

  • smartacus

    FIAT, Chrysler, and Alfa sales are really not surprising
    But the biggest non-surprise is smart. How is that redesign working out for you?

  • craigcole

    It’s quite amazing that smart is still offered here. I don’t get it. I suppose it’s a classic case of German stubbornness.

  • smartacus

    They should offer a smart fortwolong alongside the fortwo.
    Delete the rear seats of the forfour for more cargo capacity.
    Heck, offer a panel van version with no rear windows.
    *come up with catchy slogan like you’ve waited fortwolong :p

  • Frank Yoster

    I dont carre FCA is the brand i love!

  • Skye

    Alfa Romeo needs to reconsider its pricing structure