Toyota is Debuting a New Concept Car at CES Next Year
Toyota will showcase a new concept vehicle at the 2017 Consumer Electronics Show (CES).
The Japanese automaker didn’t reveal much about the concept car, but did say it will highlight the critical importance of user experience (UX) in the development of highly automated vehicles and robots. This trend began with the Lexus UX Concept (seen above).
The concept will be designed by Toyota’s Calty Design Center and gives a preview of how the company envisions the future vehicle and occupant relationship
The car will be unveiled during Toyota’s press conference on Wednesday, January 4 at 1:00 PM Pacific / 4:00 PM Eastern at the Mandalay Bay Convention Center.
SEE ALSO: This is What the New Toyota Supra Could Look Like
In addition, CES 2017 will also introduce the company’s next-generation framework for connected vehicle and telematics systems.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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