A famous Fast and Furious star is helping Dodge sell cars.
Dodge has had a strong presence in many of the recent Fast and Furious films, so it’s little surprise the American automaker has enlisted the help of the franchise’s main star. Three new commercials have been released where Vin Diesel talks about “The Brotherhood of Muscle,” a club for “everyone the world deems too wild and restless.” Many of Dodge’s high-performance models are featured in the commercials, including the variants of the Dodge Charger, Challenger, Durango SRT, Journey and more.
Interestingly, the new Dodge Demon is nowhere to be seen, but considering these commercials are for the general public, it makes sense. The 840-horsepower Dodge Demon is a limited production model that pretty much only appeals to drag racers. And considering The Fate of the Furious has already past the $1-billion mark at the box office, it makes plenty of sense for the automaker to want to share some of the movie’s spotlight.
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