Vin Diesel Does His Best Matthew McConaughey Impression
A famous Fast and Furious star is helping Dodge sell cars.
Dodge has had a strong presence in many of the recent Fast and Furious films, so it’s little surprise the American automaker has enlisted the help of the franchise’s main star. Three new commercials have been released where Vin Diesel talks about “The Brotherhood of Muscle,” a club for “everyone the world deems too wild and restless.” Many of Dodge’s high-performance models are featured in the commercials, including the variants of the Dodge Charger, Challenger, Durango SRT, Journey and more.
SEE ALSO: The Fate of the Furious Beats Star Wars for Record Opening Weekend
Interestingly, the new Dodge Demon is nowhere to be seen, but considering these commercials are for the general public, it makes sense. The 840-horsepower Dodge Demon is a limited production model that pretty much only appeals to drag racers. And considering The Fate of the Furious has already past the $1-billion mark at the box office, it makes plenty of sense for the automaker to want to share some of the movie’s spotlight.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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"The unhinged"; just who I'd trust with a 707-HP car...