The Want is Real for Kia's Stunning New Wagon Concept
The future styling of Kia road cars has been previewed with the debut of the Proceed Concept at the 2017 Frankfurt Motor Show.
The Proceed Concept was designed at Kia’s European design center in Germany. Kia is calling it an “extended hot hatch,” instead of a wagon and says the design study previews the future styling of the C’eed five-door hatchback and the related three-door Proceed. The Korean automaker also says it “puts forward a bold vision for a potential member of the next-generation Cee’d family,” indicating that a C’eed wagon could eventually arrive.
“With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the Cee’d family,” said chief designer for Kia Motors Europe, Gregory Guillaume. “The Proceed Concept represents a bold new vision of how the vibrant soul of the pro_cee’d could be reincarnated and revitalized for a new generation of performance-oriented drivers.”
SEE ALSO: Kia Stinger With 3.3L V6 and AWD Priced From $47K in Canada
One standout styling cue on the Proceed concept is the ‘Lumiline’ trim, which highlights the sharply styled greenhouse section with a thin light strip and accentuates its raked, fastback shape. There’s also a dramatized version of Kia’s recognizable tiger nose grille up front, a unique “sharkblade” style c-pillar and large six-spoke 20-inch wheels. The concept is finished in a special Lava Red exterior color, which was created using multiple hand-applied layers of black, chrome-effect silver, and red-tinted lacquer.
We probably won’t be getting a Kia that looks anything like this in North America, in case you were wondering, so we’ll have to appreciate this stylish design study from afar.
Discuss this story on our Kia forum.
Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.
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the want is real in the 'States too (by me at least), but it must have 3 pedals and be as good to drive as its looks...not sure about the concepts 20 inch wheels (in real life), but IF KIA produces this car with 90% of the show car's design, they might have a winner on their hands to go on sale right next to the Stinger...build and design great (affordable) cars and they sell themselves
manufacturers seem to tease us constantly with concept vehicles and then produce a watered down version. Please KIA do not water this down. OK 19" wheels would do but stance, the ability to fill the wheel opening just right and already acclaimed KIA performance will sell this. Give us a four door hardtop and a coupe to go with it and the public will beat a path to your dealer's doors. Don't tease us like Ford did with the Lincoln Continental with those gorgeous 22" wheels and stance then let us down with a car which was 98% of the concept but lost the presence of the concept. Most of us are driving X-overs because there is not a good looking wagon out there er,excuse me 5 door hatchback or shooting brake.