Jaguar 'R' Models Are Likely Getting Axed
Jaguar is having a hard time justifying “R” models in its lineup now that SVR exists.
Speaking to Auto Express, Jaguar SVO design director Wayne Burgess hinted that Jaguar won’t develop R variants of its future models so that SVR can truly shine. The move has already been done with the new F-Pace SVR, which recently debuted at the 2018 New York Auto Show.
“To be completely honest Jaguar is a fairly small brand and probably in reality there is not enough room in each model line to have an R and an SVR,” said Burgess. “We have found F-Type R and F-Type SVR kind of compete against each other. The truth of the matter is that F-Type R is a great car and, in some respects, SVR has a challenging time because the R is such a good car in the first place.”
SEE ALSO: 10 Things You Need to Know About the New Jaguar F-Pace SVR
Without R models, high-performance SVR versions will clearly be the range-topping variant. Along with making it less confusing for shoppers, Jaguar will be able to have a clearer pricing structure for its lineup.
It’s unclear what that exactly means for the existing F-Type R, but it’s a possibility it might be cut from Jaguar’s lineup in the near future.
[Source: Auto Express]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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reading between those lines ..... We have found F-Type R and F-Type SVR kind of compete against each other. The truth of the matter is that F-Type R is a great car and, in some respects, SVR has a challenging time because the R is such a good car in the first place. In other words the R variant is pretty much the same as what you'll get from the SVR ( bearing in mind the little difference in power and performance won't be used by the average buyer ) except that it is a lower price ......... SVR as the pure standalone variant they can charge more ..... How simple is that ? if they just said that people would nod their heads and probably still buy anyway ..... or buy another manufacturers same ilk competitor The boot/trunk space on the F type always makes me scratch my head ... its so poor