Next to don the KODO Soul of Motion skin, the new Mazda3 is expected to debut during this year’s Frankfurt Motor Show, but new spy photos are previewing the cabin today.

With 47 corners across almost 6.5 miles, the Crown Range in New Zealand is the country’s highest paved roadway at an elevation of 3,530 feet.

Each week, we recap the most popular videos from AutoGuide‘s YouTube channel just in case all seven days passed you by and you missed out.

Mazda has announced the launch of its”Game Changers” North American ad campaign, which begins this month.

It’s Friday and another work week is slowly…  drawing… to… a… close. Like Andrew Lloyd Webber’s epic musical CATS, this string of five days feels like it’s never going to end. At least people aren’t prancing around the AutoGuide offices in leotards and leg warmers. Meow!

Hatchbacks have a ton of versatility and use, and they’re also quite affordable, not to mention fuel efficient. When it comes to the most affordable hatchback, there’s quite a few options out there. Unlike the Honda GEAR concept pictured above (which could preview a new affordable subcompact for the Japanese brand) all the cars on…

It’s not every day that AutoGuide launches a new weekly feature. Today, however, is not just any day; it’s first installment of an interactive segment we call ‘Commute, Toy or Destroy’.

Continuing to cement its involvement in motorsports, Mazda has announced it will be the official car of the Sports Car Club of America through 2015.

Japan’s three largest automakers are announcing related recalls totaling 3. 4 million cars over faulty airbags supplied by Takata Corp.

Winter: the perfect time to test crossovers, snow tires and convertibles, right? Well, maybe not that last one, but anyone who wants to buy a convertible, like this 2013 Mazda MX-5, should know how it fares in all four seasons, not just in drop-top temperatures.

The same new design language and platform pulling the Mazda6 and CX-5 out of automotive doldrums will likely make it to the compact Mazda3 by this fall according to a new report.

What better way to experience a car museum than through the eyes of a car? That, at least, is the thinking of the folks at Mazda who have opened up the Mazda Museum in Hiroshimi, Japan to anyone with a computer thanks to the technology of Google Streetview.

A successor to the iconic RX-7 sports car could be in the works using a new rotary-powered engine currently in development.

Five new vehicles have been awarded a Top Safety Pick + designation from the Insurance Institute for Highway Safety, they are the Honda Civic (sedan and coupe), Volvo XC60, Lincoln MKZ and the Mazda6. 

Mercedes-Benz topped the list of car brands as rated by women on both purchasing experiences and browsing experiences at dealerships according to a new report.

Mazda has confirmed that it’s working on a new rotary engine that could see production within five years.

Usually the engine found inside a vehicle receives a name based on some sort of manufacturer specific numbering and lettering convention. However, every once in a while a manufacturer will feel a little fiery and give that new hunk of metal an actual, proper name. These names, more often than not, conjure up images of…

How do you get Generation Y interested in cars? To answer that question perhaps the best move is to take a look at what cars they do already like. Thanks to new stats provided by J.D. Power and Associates we’ve compiled a list of the top 10 cars with the highest percentage of buyers aged…

Welcome back to the all-you-can-eat Top-10 buffet! You know you want more, and AutoGuide’s happy to serve up another heaping helping of facts, neatly garnished with a sprig of fun. Grab a plate, load it up and tuck in to another generous portion of automotive infotainment.

Each year, Kelly Blue Book awards automakers with the five-year cost to own awards, and for 2013, Mazda and Lexus take top honors.