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The Cadillac Converj was thought to have been lost in the ether between dazzling concept and pained execution. But GM’s executives have green-lit the Volt-based luxury car, and promise that it will be better than the idea of a “Volt-based luxury car” may sound.
The Converj was thought to have been killed off back in 2009, a few months after it was first shown at the Detroit Auto Show. Back then, Cadillac product planners couldn’t justify the expense of building even more Volts and not making a profit.
But as Chevrolet can’t build enough Volts to sell ‘em, GM finds that it is able to bring down the cost of production—and it is now eager to ramp up production in any way possible. The Converj will get the Volt’s current drivetrain, and will be put into production by 2013 or 2014: and this time, Cadillac is not waiting for the 2nd generation Volt’s powerplant that will arrive in 2015. A plug-in model may be available then, as well.
Part of GM’s eagerness is the fact that they could sell the Converj (or whatever 3-letter acronym Cadillac chooses to use) for around $60,000, enabling them to finally make a profit on the Voltec system. This would also have the added advantage of lowering the Volt’s current price of $40,000, to a price point more befitting a Chevrolet.
It seems almost extraneous to say that the last time Cadillac built a car based on a Chevrolet, we got…well, you know. This time however, the Standard Of The World should have a bit more luck.
[Source: Green Car Reports]
Cadillac’s beautiful plug-in hybrid concept car will remain a great idea, but nothing more. According to a report by Automotive News, GM Vice Chairman Bob Lutz wrote in a text message that the Converj, first shown at the Detroit Auto Show in 2009 and well-received by the media, won’t be headed for production.
Lutz wrote that, “priorities and the conviction that the Volt and Ampera will use all available capacity for years to come,” mean that the Converj project has been canceled. This comes as somewhat of a surprise, as it was thought that a higher output version of the Volt’s motor, fitted into a Cadillac, would not only be appealing to consumers, but would also make for a profitable business case. The higher profit margins and higher dollar value of a Cadillac would help cover the cost of the expensive high-technology powertrain.
Instead, Chevy and Opel will mark forward with the Volt and Ampera, while the Cadillac brand seems poised to tackle the lower end of the market, with plenty of resources being poured into the brand’s upcoming rear-drive BMW 3 Series competitor.
[Source: Automotive News via Autoblog]
First unveiled at the 2009 North American International Auto Show in Detroit, the seemingly futuristic Cadillac Converj is now well on its way to production. According to a report in The Detroit News, the Volt-like plug-in hybrid, has been given the green light, but won’t be offered for several more years.
Similar in both look and size to the Cadillac CTS Coupe, the Converj would use a similar plug-in hybrid electric system as found in the upcoming Chevrolet Volt, although presumably with a focus more on power.
By adding an extra PHEV (plug-in hybrid electric vehicle) to the GM lineup, it would allow for lower cost per unit production of the expensive hybrid system parts – like the lithium-ion batteries. Having a Cadillac PHEV model also makes sense as it will be easier for GM to recoup the cost of the expensive hybrid system in a high-dollar premium vehicle.
Cadillac already sells a hybrid version of the Escalade, but a sporty PHEV luxury coupe would certainly help in creating the sort of brand image that GM has been seeking for Cadillac.
[Source: The Detroit News]
Cadillac Coupe Good Looks + Chevy Volt Powertrain
Looking strikingly similar to the Cadillac CTS Coupe Concept unveiled at last year’s Detroit Auto Show, the ConverJ Concept is powered by the same drivetrain as the upcoming Chevy Volt. Using a four-cylinder engine, a lithium-ion battery pack and an electric engine, the vehicle should achieve 40 miles of emissions-free driving before the gasoline engine is engaged.
General Motors says that it’s extened-range electric powertrain, called VOLTEC, need not be limited to four-cylinder engines either – hinting that a signficantly more powerful drivetrain could be used to power a production model of the ConverJ.
Official release after the jump: