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Because Creativity is Overrated
What’s the most important step a manufacturer undertakes when creating a new car? Building a great chassis? Getting the interior ergonomics right? Providing the perfect drivetrain to complement the new product? Nope. All wrong. The really, really important factor for any new car is getting the name right.
All joking aside, a vehicle’s name is very important. Slap a clever name on a car and it can help boost sales. Conversely, choose a bad name for a vehicle, like Probe or Dictator, and it can hurt sales. Manufacturers spend a lot of time and money analyzing potential model names.
Well, that’s usually what happens, but sometimes, the creativity well runs dry. Every now and then a new vehicle receives a name that leaves us all wondering: “Really? That’s all they could think of?” Not to get confused with naming conventions that are just lazy, like Mazda’s numbered sequence or Mercedes-Benz’s lettered sequence. No, we are referring to model names that give the perception maybe the marketing team forgot to show up one day and the engineers were left in charge of naming the new ride. “We are pleased to announce the latest from Hyonbaru Motors, ‘The Car!” Don’t laugh, some the following models are even worse.
Welcome to the first installment of “Ask AutoGuide!” a brand-new weekly feature where we help you find the right new car or truck. Think of it as internet community service, our way of giving back to the loyal people who share so much with us. Best of all the advice comes from the heart since it’s not court-ordered and we don’t have to check in with a parole officer.
Pontiac is defunct but General Motors might soon be facing ghosts of a brand past because an estimate 550,000 G6 cars are under a National Highway Traffic Safety Administration (NHTSA) investigation.
BMW’s latest lineup, the 4 Series, happened past AutoGuide’s spies today, showing the car with almost no covering.
Numbers like this were unthinkable only a few years ago, but it’s amazing what a little federal regulation can do to spur an engineering department — or industry in this case.