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Chrysler has announced that Ralph Gilles will now serve as the President and CEO of the SRT division, also referred to as the Chysler Street and Racing Technology brand. SRT is responisble for building Chryslers high performance vehicles.
SRT has always been part of the Chrysler brand, however the american automaker will for the first time treat the performance division as a distinct brand. This will allow the SRT division to put the company’s projects (which have appeared as Jeep, Chrysler and Dodge models) under a common umbrella.
Other personell changes also include Fred Diaz being appointed President and CEO of Chrysler de Mexico. Reid Bigland has also been appointed as President and CEO of the Dodge car brand and head of U.S sales however, Bigland will remain President and CEO of Chrysler Canada.
David Buckinham will now act as Chief Operating Officer of Chrysler Canada, and Joe ChamaSrour will now fit within International Operations for the automaker.