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The official Canadian pricing for the Scion FR-S is out, and the new sports car from Toyota will start at a base MSRP of $25,990. When the car is equipped with the six-speed automatic transmission complete with paddle shifters the base MSRP will be $27,110.
Keep in mind these prices are before delivery charges and taxes, so you can expect the final price at the dealership to be more than the MSRP. Before taxes but after the freight charges have been added in, the FR-S base price for the manual version should cost $27,485.
The FR-S will slot in just under the Hyundai Genesis Coupe, arguably its largest competitor, costing $509 less in Canada and and $50 less here in America.
In the States, the FR-S will sell for $24,200.
With original announcements from the company saying that the FR-S would be under 30k, Toyota has delivered on its promise and will market the car very competitively.
Read AutoGuide’s Scion FR-S review here.
This year has been a tough one for Toyota thanks to Mother Nature and her natural disasters. As if the tragic earthquake and tsunami in Japan wasn’t bad enough, Thailand experienced its worst floods in almost 70 years, disrupting Toyota’s production of their popular Camry and Prius models.
As a result, Toyota has had to cut its full-year profit forecast by 54-percent, dropping their net income 56-percent to $2.3 billion in the 12 months ending on March 31st, 2012. That’s less than half the profit that was originally projected by analyst estimates compiled by Bloomberg.
Combine the disasters with the yen’s surge and it’s no surprise that Toyota’s recovery is going to be tough and may take longer than one would expect for the popular Japanese auto manufacturer. It is likely that Toyota will be giving up its three-year crown of world’s largest carmaker to GM for 2011.
Due to the flood, Toyota and Honda both delayed their new projections, while Nissan on the other hand raised its profit forecast thanks to a rise in vehicle sales in China. It’s widely believed that Toyota lost more output than any other automotive manufacturer from Thailand’s record floods, possibly causing 260,000 vehicles to have been lost in production.
Toyota is also in a balancing act with the pricing on their vehicles due to the rising yen. They have even admitted that they have had to raise the prices on some of their vehicles and anticipate a drop in sales as a result.
[Source: Automotive News]
Since 2009, Toyota has been eager to display their new entry level FR concept coupe throughout its development. First displayed at the 2009 Tokyo Motor Show, it made appearances at Geneva, New York, and Frankfurt auto shows as well. The press has been so tired of covering the concepts, in fact, that journalists have dubbed it the “perpetual concept car.”
What’s even more strange is that Masashi Uemura, Subaru’s deputy general manager of corporate communications, made it clear that ongoing platform and drivetrain development, production engineering and final assembly for the compact rear wheel drive coupe are all being handled by Subaru at Subaru facilities. Since Subaru has been in charge, why haven’t we seen any concepts from them?
In an attempt to clear things up, Car Magazine had the pleasure of speaking to Mr. Toshio Masuda, Subaru’s product planning senior general manager and the director of the BRZ project.
During the Q&A, Masuda provides a few telling answers that shed light on the BRZ’s development. First off, the BRZ will only come in a rear wheel drive trim. Masuda explained that the team has been approaching the BRZ as a test bed, focusing on rear wheel drive handling characteristics that they hope to apply onto all future all wheel drive Subarus. Furthermore, the BRZ’s 2.0-liter flat-four engine will be naturally aspirated, instead of turbocharged as rumors had suggested.
Secondly, the “Boxer Sports Car Architecture” platform used for the FT-86 and BRZ are bespoke. It is not a chassis that will be shared with any other models so do not expect to see four door variants. However, future generations of Subaru vehicles will no doubt adopt innovations from the chassis. The party piece of the chassis is its incredibly low 450mm center of gravity.
In terms of exterior design, lines and proportions of the BRZ will share a likeliness to the FT-86. Expect to see a similar glasshouse as well as elements along the central body. Brand specific styling will be penned for the front and rear ends.
[Source: CAR Magazine]
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