British luxury and sports car maker Jaguar is often associated with older clientele. To help break it out of that stereotype, and to attract a younger, hipper audience; Jaguar enlisted the help of a grafitti artist.
Mr. Kaves, who is known for his free-hand style spray paint designs was given a brand new XKR as his blank canvas. The end result is a Jaguar unlike anything you’ve seen before.
On hand at the unveiling was the man who designed the XKR, Ian Callum, who praised Mr. Kaves for his art work. This might just be a publicity stunt, but it will surely attract an audience that normally would not spend time admiring a Jaguar.
While this might be the latest art car, it is not the first. BMW has had art cars since the 1970’s; and a few years ago, Infiniti presented their G37 coupe art car, which was later sold at an auction for $55,000 (proceeds from which went to ONE DROP, a charity founded by Cirque du Soleil founder Guy Laliberte).
To get a glimpse of how the Jaguar art car was created, check out the video below.
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