TVR Relaunching in 2015 With Two New Sports Cars
TVR is aiming to be back on the market with an all-new, all-British model lineup within two years time.
According to TVR’s new owners, the brand hopes to launch a new model within two years of its own design and then support that soon after with a second model. Chairman and Aston Martin racer Les Edgar said the new model will be front-engined and British and the brand hopes to carry on where former owner Peter Wheeler left off.
SEE ALSO: TVR Return to Production Confirmed by New Owner
TVR will concentrate on simple performance cars free of high-tech gadgetry. As Edgar would say, TVRs will continue to be “supercars for the common man.” The automaker doesn’t plan on producing its vehicles in large quantities, but there are still many decisions to be made before a single vehicle can be produced.
First, TVR has to establish a new factory and determine how many units it plans to build. It also needs to decide whether or not new cars will be developed. The choice to source engines or develop in house also needs to be made. As of now, TVR has no plans on exporting its early models.
[Source: Autocar UK]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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