Audi Nanuk, Quattro Concepts Under Consideration for Production
Twice now, Audi has shown off a next-generation quattro concept, but this time around we might actually see it head to production.
According to the director of the German automaker’s UK arm, Audi will be launching a series of top-end vehicles based on recent concepts such as the Audi quattro and even the wildNanuk. “Every concept we show has production possibilities, and these cars are no different,” said André Konsbruck in regards to the Nanuk and quattro concept.
SEE ALSO: Audi Sport Quattro Concept is a 700-HP Hybrid
Though neither vehicle has been confirmed for actual production, both have production viability according to Konsbruck and are undergoing customer testing and internal evaluation to see if there’s a valid business case for either or both vehicles.
SEE ALSO: Audi Nanuk Quattro Concept is a Giugiaro Parcour by Another Name
Konsbruck admits that those vehicles are clearly for niche markets and will push the price ceiling on the brand upwards, but will also raise the brand’s image in addition to building the desirability of Audi as a whole.
“However popular they are, we cannot just build Audi A3s, that’s clear,” Konsbruck elaborated. “Audi has always done special projects to drive its premium image, and cars like the Quattro and Nanuk could achieve that.”
GALLERY: Audi Sport Quattro Concept
GALLERY: Audi Nanuk Concept
[Source: Autocar]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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I call BS. They'll never build that Nanuk.