Toyota ‘TRD Pro’ Confirmed for Chicago Debut

Toyota ‘TRD Pro’ Confirmed for Chicago Debut

At next week’s Chicago Auto Show, Toyota will roll out something called “TRD Pro,” which looks to be an off-road specific package for the Tundra. 

A short TRD Pro teaser commercial showing a Tundra that appears slightly lifted with a unique grille, black wheels, a modified-sounding exhaust and a TRD Pro badge on the tailgate is all the company has released so far. Exactly how modified the truck will be is unknown, but it looks like it could be a competitor to Ford’s SVT Raptor, with the likely upgrades coming to the shocks, wheels and exhaust.

A Toyota representative confirmed that “TRD Pro” will be revealed at the Chicago show next week, but refused to elaborate.

It may be Tundra specific, but it could also be a new equipment line that could find its way into other Toyota products.

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  • moseph

    its pretty obvious its going into the tacoma, tundra, and 4 runner. commercial shows 3 vehicles. one version you can pause it and clearly see all 3

  • Shiratori1

    That’s what I got from it. Additionally, one of the features of the TRD Pro trim will be a grill that uses the FJ Cruiser-like “TOYOTA” badge as opposed to the normal chrome oval. Very interested in seeing the details on this.


    I really hope its a bada$$ line. I’m tired of the stupid glorified overpriced raptor everyone is raving about.

  • motoxer913

    Don’t get your hopes up. I watched the commercial over and over in slo-mo and I’m pretty sure it’s nothing but wheels, maybe shocks, little if no lift, and a paint job. I have a feeling we are all going to be disappointed in this. Definitly not going to challenge any raptors with this.