March 2014 Auto Sales: Winners and Losers

March 2014 Auto Sales: Winners and Losers
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Who Won, Who Lost in Last Month's Sales?

Spring is here and the U.S. automotive market saw its overall sales rise six percent in March, shaking off the slow start to 2014.

Compared to 2013, the seasonally adjusted sales rate has grown from 15.3-million units in 2013 to 16.4-million units and is the best showing since November 2013, and among the highest in the past seven years. But the big question is, who were the winners and losers for March 2014 compared to the year past? You might be surprised to see which automakers have grown in sales and which have taken a significant hit in comparison to the same period 12 months ago.