Top 5 Least Appealing Car Brands

42
Top 5 Least Appealing Car Brands

A big factor in selling cars is the power of the brand a model is tied to. With that in mind, these five brands must have a tough time moving units at their dealerships.

The 2014 J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) study has been reveal, outlining the most appealing car brands. . . but also highlighting those that are the least appealing.

The industry benchmark for new-vehicle appeal, the APEAL study has vehicle owners evaluating their cars over 77 attributes, which combine into an overall APEAL score that is measured on a 1,000-point scale. As with all studies, there are winners and losers with 16 automakers scoring less than the industry average of 794. But for the sake of a fair comparison, eight non-premium automakers scored under the non-premium average of 785, and here are the top five least appealing car brands for 2014.

5: Scion (779 APEAL score)

A brand that has remained mostly stagnant except for the introduction of the FR-S sports car, Scion is the fifth least appealing car brand with a score of 779. The Japanese automaker’s current lineup consists of the iQ, xD, xB, tC and FR-S and while its goal is to attract younger buyers to eventually upgrade into the Toyota and Lexus brands, the lack of changes has caused Scion’s sales to continually decrease over the last few years.

SEE ALSO: 2013 Scion FR-S Review – Video

4: Fiat (768 APEAL score)

The recent J.D. Power Initial Quality Study pegged Fiat as the most troublesome automaker and by a wide margin. Those problems were reflected in this year’s APEAL study, helping make the Italian automaker the fourth least appealing car brand with a 768 APEAL score. Currently, Fiat shoppers can choose from the 500, 500L, 500c and the electric 500e, but with 206 problems per 100 vehicles, the Italian automaker isn’t even winning over its current owners.

SEE ALSO: 2014 J.D. Power Initial Quality Study Slams Fiat

3: Subaru (766 APEAL score)

While the brand has continued to increase its sales in North America, Subaru remains one of the least appealing brands in the U.S. with a score of 766. It has a variety of models available ranging from sporty coupes to crossovers and practical sedans. To help potentially increase its appeal in coming years, Subaru is focusing on a hybrids and electric vehicles to flesh out its lineup.

SEE ALSO: 2014 Ford Fiesta ST vs. Subaru BRZ

2: Jeep (762 APEAL score)

Perhaps one of the more surprising automakers to score so low on this year’s APEAL study is Jeep. Most recently, the American automaker introduced its compact Renegade model, that hopes to attract new and younger buyers to the brand. More troublesome though is that Chrysler is the latest automaker to be involved with an ignition switch recall, with various Jeep models being affected.

SEE ALSO: 2014 Jeep Grand Cherokee Overland Review 

1: Mitsubishi (748 APEAL score)

While Jeep being one of the least appealing brands in America might be surprising to some, it might come as little shock that Mitsubishi is this year’s least appealing car brand. The Japanese automaker has struggled in the U.S. market but has slowly turned things around. Similar to Subaru, the company plans to focus its future development in electrified vehicles and perhaps going green will make it more appealing in the future.

Discuss this story at our Mitsubishi forum

  • http://www.davinp.com/ Davin Peterson

    I’m not suprised about FIAT, which used to stand for Fix It Again Tony. Chrysler cars are not reliable either.

  • Chris W

    And you say Chrysler is not reliable how? In your opinion ? Did you ever own one? I have been buying Dodge and Jeep vehicles for years and not 1 problem with any of them. I had 1 Ford in between all of these Dodge products and it was the biggest pos car I ever owned.

  • Shiratori90

    Yeah, because the grand cherokee has been soo reliable……..

  • smartacus

    Don’t mind him, he is a eunuch

  • smartacus

    J. D. Power is correct Scion, Subaru, and Mitsubishi are the least appealing car brands.
    Oh my Lord! Even the smart car brand is more appealing and they only have one model!
    Even GM is more appealing. I’m surprised Toyota, Lexus, and Acura are not on the list.

  • Noah

    If Toyota was one of the least appealing brands, then why do sooo many people buy them? (don’t say because they’re inexpensive- because if you go there then why not buy a Scion or Fiat?)

  • smartacus

    If GM has some of the least appealing brands, then why do sooo many people buy them? (don’t say they’re inexpensive- because if you go there then why not buy a Scion or Fiat if they are all least appealing?) According to J. D. Power (2014), Porsche and Jaguar have the highest APEAL, Lexus (2013) was not in the top 4 across 77 attributes, and Acura is Acura, it couldn’t go both ways. All 3 (Toyota, Lexus, Acura) are fairly reliable…but after 3 years Buick, Cadillac, and Mercedes Benz are just as reliable and in fact almost the MOST reliable (Initial Quality is another story, Toyota, Lexus, Acura only had one winning model; Lexus ES, the rest are all Hyundais, Porsches, GM’s, Mazdas).

  • Jamal

    True Any JD Power or Consumer reports reliability study just doesn’t follow the cars for enough years. I want to know about 5 year reliabilty. Or 8 year…?

  • Shiratori90

    What an idiot…….

  • smartacus
  • smartacus

    You can’t even get a job giving free blowjobs to dolphins at SeaWorld 😉

  • Shiratori90

    That’s what you do (and you do it for free).

  • smartacus

    You pay to do it

  • DoctorNickRiviera

    Seriously? Toyota, Honda, and Acura have probably the worst styling of any manufacturer. Technology? Let’s be honest, Hyundai/Kia beat them to the punch on that most of the time. Also, let’s be honest, American Consumers are idiots if they think Toyota is “appealing” and “reliable.”

  • Guest

    Tell me again about Acura and the worst styling of any automaker

    In all honesty, they’ve come a long way from things like the recent TSX, and ZDX

  • Noah

    Please, tell me again about Acura and the worst styling of any automaker

    In all honesty, they’ve come a long way from things like the recent TSX, and ZDX

  • DoctorNickRiviera

    They simply do. Bad design isn’t something you can explain – it just is. And, when I say that, remember you’re talking to a graphic designer.

  • William Scott Hutton

    Subaru? These must be national results. Subarus are all over Seattle!

  • Joe Bob

    Of course they are national results. This is obvious.

  • The Equalizer

    That’s because Seattle is full of liberals who generally speaking are mechanically illiterate and like to drive appliances.

  • William Scott Hutton

    Or they read Consumer Reports whose readers find Subarus quite reliable so they aren’t paying more for breakdowns and repairs and don’t know their mechanics on a first name basis.

  • Noah

    I personally would add Smart

  • Felix James

    LOL. They should be numbers 1 through 5.

  • Richard Joash Tan

    for me, Subaru IS the most appealing brand IN THE WORLD!

  • Felix James

    But not for everyone.

  • Richard Joash Tan

    but they ARE for everyone

  • The Equalizer

    RJT, why don’t you apply for a job in Subaru sales? They are very reliable cars, but for the most part…BORING!

  • http://everything.blog.jp/ Hajime Kishi

    All five least appealing brands concentrate on cheap cars! What a coincidence!

  • Hans

    Mitsubishi is not long for this world.

  • Eric Cameron

    Here in Toronto I see a ton of Jeep products. Fiat looks like it’s doing quite well here, due to it being densely populated area. Mitsubishi is virtually non-existent, aside from the existing Lancers. Scion has also sold quite a few FR-S’s here as well. Other than that, I agree with these 5.

  • Shiratori90

    You are a moron who twists facts in order his own biases and partisanship. Turn off your computer and go to bed before your mom yells at and grounds you again.

  • smartacus

    Your own eyes are twisting the truth. Look here, another day and yet another Toyota recall
    http://www.autoguide.com/auto-news/2014/07/toyota-camry-hybrid-target-recall-demand.html

  • Shiratori90

    Your precious GM has had 30+ million cars recalled, and the year isn’t even over yet.

    You’re grasping at straws, troll…..

  • smartacus

    You’re an idiot

  • DoctorNickRiviera

    I’d like to see where Subaru ranks when talking about states with snowy weather.

  • caladan59

    Jeep and Subaru? Really? Who are the morons who took this “study?”

  • Shiratori90

    What an idiot…….

  • smartacus

    I have facts, you have your delusions (which are just as good as facts)

  • Shiratori90

    Except you don’t.

  • smartacus

    I do have the facts, but you just say no . You lost

  • Shiratori90

    Your facts are fallacies within that mom-fucking head of yours.

  • smartacus

    Then prove that Luke Vandezande and Jason Siu’s facts are fallacies.

« Back
SWEEPSTAKES – OFFICIAL RULES, TERMS AND CONDITIONS

AutoGuide.com’s Monthly Overlay Newsletter Signup – By subscribing to our email newsletter, Entrants are eligible to win one (1) Amazon.com Gift Card (value of $100.00 USD). One (1) winner will be chosen every month at random and contacted by VerticalScope Inc.’s staff. *Amazon.com is not a sponsor of this promotion. Except as required by law, Amazon.com Gift Cards ("GCs") cannot be transferred for value or redeemed for cash. GCs may be used only for purchases of eligible goods at Amazon.com or certain of its affiliated websites. For complete terms and conditions, see www.amazon.com/gc-legal. GCs are issued by ACI Gift Cards, Inc., a Washington corporation. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates. No expiration date or service fees.

1. NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. AGE/RESIDENCY RESTRICTIONS, VOID WHERE PROHIBITED.

2. PRIZE: One (1) Winner will be randomly selected every month to each receive: one (1) $100.00 Amazon.com Gift Card (the “Prize Supplier”). Total approximate retail value of all prizes is approximately $100.00 USD. Prizes are not transferable and no cash or prize substitution is allowed. Prize package is awarded "as is" with no warranty or guarantee, either express or implied.

3. ELIGIBILITY: From the time of entry through the final date of prize fulfillment, each contest entrant and selected entrant must be a permanent lawful citizen and resident residing in the 50 United States or the District of Columbia or in Canada, and be twenty one (21) years of age or older. VOID IN PUERTO RICO, THE U.S. VIRGIN ISLANDS, IN ALL FOREIGN COUNTRIES OUTSIDE OF THE UNITED STATES, AND ALL OTHER U.S. TERRITORIES OR CANADA AND POSSESSIONS AND WHERE PROHIBITED OR RESTRICTED BY LAW. Employees, officers, directors, agents and representatives, of the Sponsor and the Prize Supplier and each of their respective parent companies, affiliates, subsidiaries, advertising and promotion agencies, promotion partners and any entity involved in the development, production, implementation, administration or fulfillment of this Sweepstakes, and the immediate family members (e.g., spouse, mother, father, sister, brother, uncle, aunt, nephew, niece, grandparent, in-law, daughter and son, regardless of where they live) and persons living in the same household (whether or not related) of such individuals are not eligible to participate or win. Only one selected entrant per household. All decisions of the Sponsor with respect to this sweepstakes are final. The Sponsor shall have the right at any time to require proof of identity and failure to provide such proof may result in disqualification from the Sweepstakes.

4. ENTER BY INTERNET: You may enter this sweepstakes via the Internet by logging onto AutoGuide.com and subscribing to our email newsletter via the pop-up overlay.

5. SELECTION OF WINNER: One (1) Entrant will be selected by random selection who have subscribed to our email newsletter. The winner may be announced publicly on AutoGuide.com and will be contacted by VerticalScope Inc.’s staff. The winner will be required to provide a mailing address (that is not a P.O. box) to receive the prize which will be shipped free of charge.

6. ODDS OF WINNING: Odds of winning a prize are determined by the total number of eligible entries received.

7. RESTRICTIONS: The prize package consists of one (1) Amazon.com Gift Card with an approximate value of $100.00 USD. If prize cannot be awarded due to circumstances beyond the control of the Sponsor or Prize Supplier, no substitute prize will be awarded due to the unique nature of the prize. Sponsor and Prize Supplier shall not be liable to the winner or any person claiming through winner for failure to supply the prize or any part thereof, by reason of any acts of God, any action(s), regulation(s), order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulations(s), order(s) or request(s) prove(s) to be invalid), equipment failure, utility failure, internet failure, terrorist acts, threatened terrorist acts, air raid, blackout, act of public enemy, earthquake, war (declared or undeclared), fire, flood, epidemic, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal) labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other cause beyond Sponsor's or Prize Supplier's control (collectively, "Force Majeure Event"). Sponsor shall not be responsible for any cancellations, delays, diversions or substitutions or any act or omissions whatsoever by the performers/events, other transportation companies or any other persons providing any of these services and accommodations to passengers including any results thereof such as changes in services or accommodations necessitated by same.

8. CONDITIONS: By entering the Sweepstakes, entrants agree to be bound by the Official Rules, Terms and Conditions and that Sponsor has the irrevocable right to use in perpetuity entrants' names, user names, likenesses, photographs, voices, home mailing address, biographical and prize information, and entry materials, without notice to entrants and without compensation or obligation, in any and all media now or hereafter known throughout the world, in any manner whatsoever, to advertise and promote Sponsor, its products and services, the Sweepstakes, and for any other purpose except where prohibited by law. Entrant waives the right to assert as a cost of winning a prize any and all costs of verification and redemption or travel to redeem said prize and any liability which might arise from redeeming or seeking to redeem said prize. Sponsor is not responsible for fraudulent calls or emails made to entrants not by the Sponsor. If the Sweepstakes is not capable of running as planned by reason of damage by computer viruses, worms or bugs, tampering, unauthorized intervention, fraud, technical limitations or failures, any Force Majeure Event or any other cause which, in the sole opinion of Sponsor, could corrupt, compromise, undermine or otherwise affect the administration, security, fairness, integrity, viability or proper conduct of the Sweepstakes, Sponsor reserves the right, in its sole and absolute discretion, to cancel, terminate, modify or suspend all or any part of the Sweepstakes, and to select a winner from among all eligible entries received by Sponsor up until the time of such cancellation, termination, modification or suspension, as applicable. Sponsor reserves the right in its sole discretion to disqualify any individual that (i) tampers or attempts to tamper with the entry process or the operations of this Sweepstakes in any manner, (ii) violates the Official Rules, Terms and Conditions or (iii) acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK CIVIL AND/OR CRIMINAL PROSECUTION AND/OR DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Any expenses and receipt and use of the prize and federal, state and local taxes and fees applicable in connection with the prize awarded are the sole responsibility of the winner. An IRS Form 1099 will be issued in the name of the winner for the actual value of the prize received. This Sweepstakes is subject to all federal, state and local laws of the United States. VOID WHERE PROHIBITED. Sponsor, Prize Supplier, and their respective officers, directors, parent companies, affiliates, subsidiaries and advertising and promotion agencies, employees, representatives and agents are not responsible for and shall not be liable for (i) any injuries, losses or damages of any kind caused by a prize resulting from acceptance, possession or usage of the prize, or (ii) printing, distribution or production errors. Sponsor or its affiliates may rescind any promotion found to contain such errors without liability at its or their sole discretion.

9. SPONSOR: The Sponsor of this contest is VerticalScope Inc. (the owner and operator of AutoGuide.com), 111 Peter Street, Suite 700, Toronto, Ontario, M5V 2H1.

Subscribe to our email newsletter and automatically be entered to win.
*Restrictions apply. See offer for details

Get Breaking Automotive News, Reviews and Video in your Facebook Feed!

Already Liked