“Demand is There,” for a BMW M7 Says Exec

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“Demand is There,” for a BMW M7 Says Exec

With an all-new 7 Series just around the corner BMW is entertaining the possibility of finally launching a high performance version of its flagship luxury sedan.

“For the current model generation we said there would not be one,” said BMW M products boss Carsten Pries in an interview with AutoGuide.

But the current model’s lifecycle is almost done. In fact, BMW is so close to launching its next generation 7 Series that the car has already been spied completely uncovered revealing the new design.

SEE ALSO: BMW M Eyes Volume Models Not Supercars

Pries admitted to having seen the photos and commented that he’s already received emails of the car that have been photoshopped into an M with four tailpipes. “This is what I want,” the emails read.

It’s good to see that demand is there,” he said, admitting that there is “real demand.”

But real demand might not be significant demand and Pries questions if there are enough buyers to, “make such a project a priority ahead of other potential projects.”

MUST SEE: BMW M5 AWD Spy Photos

“We always have more ideas than resources,” said Pries saying the brand needs to, “stay focused and prioritize”

That said, an M7 seems like a long shot and Pries has already downplayed ideas of a BMW M flagship performance model. Instead look for BMW’s performance division to focus on volume models like an upcoming M2.

GALLERY: 2016 BMW 7 Series Spy Photos

2016-BMW-7-Series-back.jpg2016-BMW-7-Series-headlight.jpg2016-BMW-7-Series-laserlight.jpg2016-BMW-7-Series-light.jpg2016-BMW-7-Series-rear.jpg2016-BMW-7-Series-side.jpg2016-BMW-7-Series-interior.jpg

Discuss this story at our BMW M forum

  • Rickers

    It would HAVE to be AWD!

  • Honest Abe

    But they already have the Alpina B7. It makes no sense.

  • craigcole

    Meh, the 7er is a little big for M-style antics in my opinion.

  • Gareth Siew

    The M7 will NEVER be the same with the B7, simply because M cars are the drivers’ cars and the B7 is NOT the drivers’ car but it is a sleeper instead

  • Gareth Siew

    The M7 has been asked for over 30 years, and now it is the time!