Hyundai Genesis Sedan Delivers a Message to Space
Hyundai used a fleet of Genesis sedans to set an unusual world record.
As part of the Korean automaker’s “New Thinking” approach, Hyundai launched a campaign titled “A Message to Space” that helped deliver a 13-year-old girl’s note to her astronaut father at the International Space Station. Using the Delamar Dry Lake in Nevada as a blank canvas, the company brought out 11 of its Genesis sedan cars to write a personal message that was large enough to be read from space.
SEE ALSO: Hyundai Genesis Named 2015 AutoGuide.com Car of the Year
The message covered an area more than one and a half times that of New York City’s Central Park and measured at 5.55 square kilometers, being officially recognized as “the largest tire track image” ever created by Guinness World Records.
“Keeping in line with Hyundai Motor’s corporate vision of being a ‘lifetime partner in automobiles and beyond’, the campaign highlights our philosophy of caring for customers through emotional interaction and becoming a brand beyond simply a means of transportation,” said Scott Noh, Head of Overseas Marketing Group at Hyundai Motor Company. “Although sending a message to space with our Genesis cars was not an easy challenge, it enabled us to demonstrate our caring vision to our customers.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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