Today is May 4th, also known as Star Wars day and automakers are getting in on all the fun.
And as we learned from Nissan, connecting with Star Wars fans is a great way to reach a whole new audience. Here’s all the Star Wars Day Twitter celebrations we saw online.
Transport Canada and its recall notice of the AT-AT.
— Transport Canada (@Transport_gc) May 4, 2017
NHTSA reminds people to stay safe during innergalactic and intergalactic travel.
— NHTSA (@NHTSAgov) May 4, 2017
Even Indy Motor Speedway got in on the shenanigans.
— Ind. Motor Speedway (@IMS) May 4, 2017
And then Dodge urges followers to use the downforce, with one of its high performance Viper ACR variants.
— Dodge (@Dodge) May 4, 2017
While their RAM brand brothers run some trails in the two-sunned sandscape of Tatooine.
— RamTrucks (@RamTrucks) May 4, 2017
Porsche sure relates with the now famous line.
— Porsche (@Porsche) May 4, 2017
While Mercedes-Benz goes stargazing in hyperspace.
— Mercedes-Benz USAㅤ (@MBUSA) May 4, 2017
By now you probably know Nissan is one with the force.
— Nissan (@NissanUSA) May 4, 2017
And Mitsubishi shows off its dark side.
— Mitsubishi Canada (@MitsubishiCAN) May 4, 2017
Even high end brands like Maserati get in on the fun.
— Maserati USA (@MaseratiUSA) May 4, 2017
McLaren pays tribute to Star Wars and famous driver Ayrton Senna.
— McLaren (@McLarenF1) May 4, 2017
And Volkswagen shows some love to its furry co-pilot not named Chewie.
— Volkswagen USA (@VW) May 4, 2017
Rolls-Royce’s aerospace division even gets a joke in.
— Rolls-Royce (@RollsRoyce) May 4, 2017
And PR Folks from Toyota too.
May the 4th be with you, always (a better way). pic.twitter.com/0aZzyceEkP
— Scott Brownlee (@ToyotaPR) May 4, 2017