Automakers Celebrate Star Wars Day With Ridiculous Tweets

Sami Haj-Assaad
by Sami Haj-Assaad

Today is May 4th, also known as Star Wars day and automakers are getting in on all the fun.

And as we learned from Nissan, connecting with Star Wars fans is a great way to reach a whole new audience. Here’s all the Star Wars Day Twitter celebrations we saw online.

SEE ALSO: 7 Other Millennial Movie Partnerships That Nissan Could Use


Transport Canada and its recall notice of the AT-AT.

#Recall All-Terrain Armored Transport the hydraulics could fail in extreme cold causing the #ATAT to fall https://t.co/5fTSLgdPJt #MayThe4th pic.twitter.com/axE5xmIprF

— Transport Canada (@Transport_gc) May 4, 2017

SEE ALSO: Nissan Scores Big with Millennials — Thanks, Star Wars


NHTSA reminds people to stay safe during innergalactic and intergalactic travel.

Drink and drive, you shouldn’t. Deadly, it is. #MayTheFourthBeWithYou #StarWarsDay #BuzzedDriving is drunk driving. pic.twitter.com/HIO6q9SRyX

— NHTSA (@NHTSAgov) May 4, 2017


Even Indy Motor Speedway got in on the shenanigans.

This #StarWarsDay we’re celebrating #101Bottles from @INDairy w/ @501stLegion & @rebellegion! #MayTheFourthBeWithYou, race fans! #SWSMT4 pic.twitter.com/uYSOThM6kz

— Ind. Motor Speedway (@IMS) May 4, 2017


And then Dodge urges followers to use the downforce, with one of its high performance Viper ACR variants.

May The Downforce Be With You. #StarWarsDay pic.twitter.com/nB6OGSfWOL

— Dodge (@Dodge) May 4, 2017


While their RAM brand brothers run some trails in the two-sunned sandscape of Tatooine.

#MayThe4thBeWithYou pic.twitter.com/9mYYlEb6EA

— RamTrucks (@RamTrucks) May 4, 2017


Porsche sure relates with the now famous line.

Happy Star Wars day! #MayThe4thBeWithYou pic.twitter.com/W2r3kPqTre

— Porsche (@Porsche) May 4, 2017


While Mercedes-Benz goes stargazing in hyperspace.

We found the brightest star in the galaxy. #MayTheFourth be with you. pic.twitter.com/rRx5YDjV7c

— Mercedes-Benz USAㅤ (@MBUSA) May 4, 2017


By now you probably know Nissan is one with the force.

For when the Starfighter is in the shop… #MayThe4thBeWithYou #StarWarsDay pic.twitter.com/ErSAP7ja5B

— Nissan (@NissanUSA) May 4, 2017


And Mitsubishi shows off its dark side.

Today, we’re embracing our dark side. #MayThe4thBeWithYou #RVRBlackEdition pic.twitter.com/rwa7rnd12W

— Mitsubishi Canada (@MitsubishiCAN) May 4, 2017


Even high end brands like Maserati get in on the fun.

Don’t underestimate the power of the dark side. #MayThe4thBeWithYou #StarWarsDay pic.twitter.com/k9NBOkoIpG

— Maserati USA (@MaseratiUSA) May 4, 2017


McLaren pays tribute to Star Wars and famous driver Ayrton Senna.

Ayrton Senna meets Star Wars day in the coolest of mashups. #MayTheFourthBeWithYou, folks! ? pic.twitter.com/IN3n6SAvIg

— McLaren (@McLarenF1) May 4, 2017


And Volkswagen shows some love to its furry co-pilot not named Chewie.

Move at life speed (With your furry co-pilot). #MayThe4thBeWithYou #VWGolf #GTI pic.twitter.com/fmi3YfXOxr

— Volkswagen USA (@VW) May 4, 2017


Rolls-Royce’s aerospace division even gets a joke in.

In a galaxy far, far away (Manchester) today in 1904, Rolls met Royce for the 1st time #MayThe4thBeWithYou #TheForceIsStrongInTheseTwo pic.twitter.com/I9299z3K4T

— Rolls-Royce (@RollsRoyce) May 4, 2017


And PR Folks from Toyota too.

May the 4th be with you, always (a better way). pic.twitter.com/0aZzyceEkP

— Scott Brownlee (@ToyotaPR) May 4, 2017

Sami Haj-Assaad
Sami Haj-Assaad

Sami has an unquenchable thirst for car knowledge and has been at AutoGuide for the past six years. He has a degree in journalism and media studies from the University of Guelph-Humber in Toronto and has won multiple journalism awards from the Automotive Journalist Association of Canada. Sami is also on the jury for the World Car Awards.

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