The term off-roading encompasses a huge variety of surfaces. Not only do off-road tires need to be ready to tackle sand, dirt, mud and gravel, in today’s automotive world these rubber chariots are also expected to ferry our vehicles on paved roads comfortably and quietly.
Being a successful, profitable company in today’s challenging global marketplace is not easy.
Continental is no small player in the automotive world, but still sits outside the top three when it comes to new tire sales in the U.S. With its new TrueContact all-season tire, it means to take on top dogs like Bridgestone, Michelin and Goodyear.
When a set of Michelin X-Ice Xi3 winter tires on hand for evaluation, we hoped for a bit of wintery weather.
Last month, Michelin took the first step in trying to revolutionize the tire industry.
Sailun Tires has been around for 12 years, but you can be forgiven if you haven’t heard of them.
Hands up if you really care about tires. Anyone, anyone? Truth is only those with petrol coursing through their veins really seem to care deeply about what tires they put on their car, even though more people should.
Winter tires are big business. Having long proven their worth and ability compared to all-season tires, winter rubber has become a staple in markets where the weather gets cold and the roads turn nasty during the winter months.
There’s a growing segment in the tire world: ultra high-performance (UHP) all season tires.
We’ve attended a lot of tire events over the years. It’s always the same old thing when a manufacturer wants to show off the latest and greatest rubber. Three things are guaranteed at an event like this. First, there is a presentation highlighting the advanced design and technology of the new tire. Second, there will…
Tire engineering is like rocket science. Ok, it might not be quite that complex, but its close. The technology used to create a modern, class leading tire is incredible. Aspects of a tires design, like sidewall chaffing caused near the tire bead, are things most consumers will never think about while flying down the freeway…
The name Cooper might not bring up mental pictures of high-speed racing like Formula One or NASCAR, but the company certainly knows what it’s doing when it comes to a high-performance street tire.
“The car just comes alive with a nice set of tires.” Those are the words of Toyota VP Bob Carter, which were ringing in my ear after a chat I had with him at the Detroit Auto Show in January.
A five minute test drive isn’t going to tell you much about a car. Likewise, a quick spin through a snow-covered slalom course isn’t going to reveal all the advantages (or disadvantages) of a winter tire.
Nitto Tires makes its presence known in the enthusiast community, interacting with motorsport fans and weekend warriors. However, the company now feels it’s time to break ground with consumers by offering more mainstream products. Working closely with its enthusiast base, Nitto has managed to deliver a pair of new tires, the first designed to be…