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Welcome to 2014! Apparently in Chinese Astrology it’s the year of the “wood horse” but let’s hope this timber pony can canter away and carry the auto industry to continuing sales success. Which brands drove away with buckets of cash and which ones took a tumble down the stairs? Let’s take a peek at last month’s showroom winners and losers.
Overall the market took a small slide in 2014’s first month. January’s inhospitable weather likely kept shoppers at home huddled in front of their heat registers instead of out and about shopping for cars. Compared to the same time period in 2013, new-vehicle deliveries declined three percent to a little more than one million units.
Sales moved in the wrong direction, though fortunately the decline wasn’t severe. Still, a number of automakers did post some welcome gains, though these were offset by others that dropped.
California-based electric car maker Tesla says it delivered about 22,300 Model S electric luxury sedans in 2013.
Win, Lose or Drive
The numbers are in, figures tabulated and Champaign corks popped. It’s a brand-new year and 2013 is forever in the rear-view mirror. New-vehicle sales for December have finally been reported.
Overall deliveries were pretty flat across the board. Roughly 2,600 vehicles separate last month’s performance from the same period in 2012. Cold, snowy weather kept would-be buyers away from dealerships. Still, steady as she goes beats a big drop any day.
As for they the whole of 2013 things were considerably better. Sales were up about 8 percent compared to the year prior with deliveries falling just shy of 15.6 million units. That is a major victory for the automotive industry as it continues to recover from the great recession.
As for December’s numbers, here are the top sales winners and losers for the 12th month of last year. Naturally this list excludes brands like Maybach and Suzuki that have bowed out of the market.
Subaru is scrambling to keep up with demand for its BRZ sports coupe and will now ship extra units to the U.S. market.