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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
Reading this story will pay for any driver hitting the road this summer. Thanks to a new website called FreeAirPump.com, people anywhere in the U.S. and Canada have access to a user-generated list of free air locations.
Last week Scion launched a new online campaign that showed off their darling sports car the FR-S. Visitors were given the opportunity to interact with the car in several ways, similar to any car’s configuration site.
This is unique because the Scion FR-S hasn’t come out yet in North America and likely won’t for be on sale until later this year. The site showed off the different colors, the history and the praise that the car is getting from the automotive press us included. There’s just one odd thing about the site: it’s Canadian.
It’s no mistake. Go to scionfrs.com and you’ll be greeted with a message from web host GoDaddy, asking if you’re interested in buying the domain. Scion hasn’t even registered the site’s domain. But go to scionfrs.ca and you’ll get to experience the whole she-bang.
Why would Scion go through all this trouble for a couple of sweater-wearing, hockey-playing Canucks? Is Canada the right audience for Scion’s new lightweight rear-wheel drive sports car?
We went to Scion Canada for some answers. Scion Canada helped clear things up.
“We knew a lot of customers would be looking to purchase sports cars between March and May, before the arrival of the FR-S. We knew consumers couldn’t decide without having seen the car, so the next best thing was to take consumers to the car,” Scion said
“We’ve given consumers an inside view of what it takes to make a great sports car, letting them explore everything about the vehicle they’re considering. More than just pictures and specs, we included the history to delineate the performance heritage behind our latest sports car.”
It sounds a lot like what every car company considers when deciding to devote a chunk of web-space to a single car, but why Canada?
Accordin to Scion Canada, studies conducted in 2010 found that Canadians spend more time online than any other country, up to 42 hours a month.
“This is even more important for Scion, given that Scion has one of the youngest demographics in the industry. We wanted to present information in a way that’s relevant, so we had to be engaging, informative and exclusive. This was the best way we could do that,” Scion Canada said.
So there you have it: Canadian’s spend more time surfing the internet for, um, cars and therefore deserve cooler sites than Americans, eh.
Chrysler‘s Mopar brand has launched a new website dedicated to Chrysler Group owners so that they can regularly view their vehicle information, service history, learn how to use vehicle features, roadside assistance, share vehicle galleries, and receive special offers.
Appropriately named, the Owner’s Center website is set for launch on November 16th. Initial revealing will be held by the Mopar brand during the upcoming 2011 Los Angeles Auto Show, allowing the show attendees to gain first hand experience with the new site.
According to Pietro Gorlier, President and CEO of Mopar, Chrysler’s service, parts and customer-car brand, “Our new Owner’s Center website will support Chrysler Group customers throughout their entire ownership experience with our vehicles. Information will be easily accessible and constantly updated. It’s yet another example of how Mopar adds value to our brands and vehicles.”
Due to financial insolvency, Russian TVR owner, Nikolai Smolenski, split TVR into multiple entities in December, 2006. But now, the British sportscar company returns beginning with the launch of an all new website with a redesigned logo inspired by the original emblem from 1954.
According to the website, TVR will provide clients with pre-owned TVR Griffith and Sagaris models and completely rebuild them to a more modern specification, including a new 6.2 liter V8 engine producing 426-hp and 420 lb.-ft of torque. Sound familiar? That’s because TVR is actually using the General Motors supplied LS3 crate engine. If a client already owns a TVR, they can bring their personal vehicles in to receive that overhaul as well.
Also, TVR now offers brand new Sagaris, Tuscan convertible, Tuscan MK II, Cerbera, Chimaera and Griffith to be brought to individual specifications. No word yet on how much the line of TVRs will cost, but judging by it’s obscurity and low production volume, we’re sure it won’t be cheap.