2012 FIAT Cars
Reintroduced back into the North American marketplace in 2011, Fiat currently offers just two models, the 500 mini-car and the 500C convertible, or cabriolet. Fiat has announced plans to offer a high-performance Abarth version of the car in the near future. The parent company of Ferrari, Fiat also owns the Alfa Romeo brand, which it intends to also bring back to North America, initially offering the 4C sports car and a compact crossover.
Founded in 1899 Fiat’s first car was the 3 ½ CV, of which just eight were made. After some troubling times, CEO Sergio Marchionne took control in 2004, turning the Italian automaker around, while forming partnerships with India’s Tata and China’s Cherry, while expanding into new markets like Australia and Mexico. Fiat’s return to the U.S. comes as part of a larger deal where by Fiat rescued Chrysler from bankruptcy and has since taken control of the American automaker.
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Recent FIAT Reviews
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2012 Fiat 500C Review
Cutesy looks and plenty of cachet, but is the Fiat 500 Cabriolet a catch?
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2012 Fiat 500 Review
After 27 years, Fiat is back in America with an iconic car might just be the perfect halfway point between the MINI Cooper and an all-out econobox.
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View All Videos Recent FIAT Videos
Chrome Fiat Abarth 695 Tributo Ferrari By Office-K [Video]
It appears that the Japanese have also embraced Italy’s compact Fiat 500, but this was hardly what we expected from a Japanese tuner. Office-K out in Japan got their hands on a limited edition Fiat Abarth 695 Tributo Ferrari and figured it’d look a whole lot better in...-
LA Auto Show Video Wrapup
Don’t live in LA, or you just can’t be bothered to face the crowds and finish off your day with sore feet? Then you’re in luck. AutoGuide has done all the footwork (and the talkie talkie, and the video editing), to bring you the highlights from the 2011 LA Auto...
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Fiat 500 Abarth Video First Look: 2011 LA Auto Show
The Fiat 500 was just an appetizer. This is the car Fiat fans have really been waiting for, the 500 Abarth. Built by the automaker’s in-house tuning division, the Abarth model gets a long list of upgrades, from a lower and stiffer suspension, to upgraded wheels and, most...
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Fiat 500 Abarth Ad is Much, Much Sexier than J-Lo [Video]
Fiat‘s ad spot featuring Jennifer Lopez might have been excellently targeted at the Italian automaker’s prospective female clientele, but it was jeered by the brand’s traditional male buyers – the ones who carried on the brand in America for decades,...
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Fiat 500 Cabriolet Video: First Look at the Cinquecento Convertible
After re-launching in North America last year, Fiat has just introduced its second model to our shores, the 500 Cabrio. A `convertible´ version of the 500 hatchback, the Cabrio is a different sort of drop-top as it retains the factory roof structure, but with a retractable...
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Recent FIAT News
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Abarth 695 Tributo Maserati Revealed: Geneva Motor Show Preview
Following in the footsteps of the Abarth 695 Tributo Ferrari, this year’s Geneva Motor Show will see a 695 Tributo Maserati. The custom Fiat 500C is a special tribute edition for Maserti, with only 499 units to be produced by Abarth. Powering the 695 Tributo Maserati will...
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Mopar Fiat 500 Stinger: 2012 Chicago Auto Show
Mopar is making an appearance at the Chicago Auto Show featuring four cars they’ve decked out with loads of visual goodies including the Mopar Fiat 500 “Stinger,” pictured above. Photos hit the media last week, along with the equipment list for the Stinger,...
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What Did Model Catrinel Menghia Really Say in Abarth Super Bowl Ad
Sex sells, even if you don’t quite know what that pretty lady is saying. Luckily we’ve got the subbed version of the popular Fiat 500 Abarth advertisement, right here! This spot, which was proved to be one of the most successful ads seen during the superbowl, was...
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Sexy Fiat Super Bowl Ad Boasts Biggest Online Traffic Increase
This Fiat 500 Abarth ad hit the spot with viewers, and showed the biggest increase in internet traffic during the course of the Super Bowl. Edmunds revealed that the commercial showed the greatest increase of traffic to the models page on their site. Using measurements at 7...
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2012 Chicago Auto Show Preview: Acura to Volkswagen
Did you think that every automaker’s secrets were revealed at the North American International Auto Show in Detroit? Think again. At least ten new models will debut at this year’s Chicago Auto Show, which kicks-off this Wednesday, February 8th. Here’s a quick...
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2013 Fiat 500L Revealed Ahead of Geneva Motor Show Debut
Fiat has released pictures of its new 500 “wagon” ahead of the car’s big reveal at the Geneva Motor Show this March. Called the 500L, it’s a replacement product for the infamously ugly Multipla. The “L” stands for “Large” and helps...
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