Efficiency is important these days. The government is cracking down on gas guzzlers and imposing strict regulations that force automakers into saving more fuel than ever before.

That’s why it might come as a surprise that Audi of America is opting not to offer their most efficient diesel engine in the upcoming 2013 Q5. That’s right, the German luxury brand sees fit to package the same diesel 3.0-liter V6 that they currently offer American consumers in the Q7.

Why, you might ask? The answer is simple, though less than logical. Audi is afraid of selling a 2.0 turbo diesel Q5 because it gets better milage than the hybrid-electric powertrain they are offering in the same vehicle.

In other words, the diesel engine is too efficient for the discerning U.S. palette. Now, there may be some merit to the theory, considering diesel fuel is more expensive than gasoline. People can be quick to judge at the pump and diesels still carry a somewhat sordid name among American consumers, even today.

On the other hand Hybrids evoke green imagery and environmentally friendly thoughts, which is even funnier when you realize that Europeans have been driving diesels to save fuel for decades.

Regardless of the reasoning, Audi is doing a good job of pandering to consumer egos, saying they chose to offer a more performance oriented diesel and an efficient hybrid.

Speaking of performance-oriented diesels, the company will also be offering Americans the same engine in the A8 later this year. The same logic that spoiled the chances for a 2.0-liter diesel Q5 is also keeping the hybrid A8 out of reach.

“Our current A8 with the 4.2L gasoline V-8 gets the same fuel economy as hybrids from BMW, Lexus and Mercedes” due to its emphasis on weight-saving aluminum construction, Audi of America President Johan de Nysschen said to Ward’s Auto. “Imagine now what happens when you put a diesel in the car. You have all the driveability and driving enjoyment with even better fuel economy.”

In fact, 41% of Q7 and 55% of A3 sales in the U.S. were diesel models, though the fact that Audi still ships from Germany probably restricted supply, so it makes sense that they would be rolling more models out with the oil-burning option.

GALLERY: Audi Q5 Hybrid

[Source: Wards Auto]

Hyundai and Rhys Millen Racing deserve a round of applause for their recent video antics that spread through the Internet like a leaked photo from a celebrity cell phone.

This time around, the team took their Veloster Rally Car out to the golf course where it replaced the traditional golf cart. Almost everything you can imagine that shouldn’t be combined into a video, is. We’re talking golf clubs, golf balls, a 500-hp Veloster with 600 lb-ft of torque, and cows. Yes, we said cows.

Really there’s no reason behind this video, other than the fact that millions of people will watch it which means millions of eye balls on Hyundai’s little Veloster.

Check out the video after the break.

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Pricing details are now available for the rethought 2012 Honda Crosstour featuring a more cost-minded four-cylinder engine.

The 2012 Crosstour will start at $27,655 and go all the way up to $36,540 for the four-wheel drive version with navigation. At the base price, you get a 192-horsepower engine that squeaks out an extra three miles-per-gallon in the city and two on the highway. The 271-horsepower V6, which is unchanged over previous models, is still available as well.

The company made the official announcement about their plans to launch a less expansive version of their crossover last December. They hoped it would help the Crosstour finally feel marketable in light of failed sales. Despite that failure, Honda still seems confident and determined to make the Crosstour work.

“The new four-cylinder Crosstour offers sleek design, unmatched passenger comfort and ingenious functionality now with four-cylinder pricing and fuel economy,” said John Mendel, executive vice president of American Honda Motor Co. “With four-cylinder and V6 options and a long list of standard features, Crosstour should be on every CUV buyer’s shopping list.”

That might be how Honda feels, but the Crosstour has been consistantly criticized as the ugly duckling in the lineup. Consmers complain that it’s too much like a larger Accord, which makes sense because that’s how it was originally marketed.

Speaking of ugly ducklings, it’s probably important to point out that the top-of-the-line Nissan Juke sells for about $4000 less than the base Crosstour. It also gets better mileage than the two-wheel drive crosstour, with all-wheel drive. Sure, you sacrifice four horsepower, but who cares?

The only new selling point for Honda’s less potent 2012 Crosstour is a lower price, but we say that fails to deliver against the competition.

Gallery: 2012 Honda Crosstour

For decades, the Volvo brand was the epitome of safety. Many perceived the Swedish automaker’s models to be bland and boring, but one thing was for sure: they were built like tanks.

Nowadays though, Volvo has developed a reputation for having sportier vehicles while maintaining the safety standards they established throughout the years. And now their 2012 S60 has joined the ranks of Chevrolet‘s Camaro in becoming the second vehicle ever to score perfect ratings in every category of NHTSA crash testing, since they changed the standards in 2011.

The three tests that the S60 aced with no issues were a 35-mph frontal collision, a 38.5-mph side impact and a 20-mph simulation of a side crash into a pole. All three sound incredibly uncomfortable and hopefully no one ever has to put their vehicle to the test; but certainly it’s nice to know if you own an S60 that you’re more than protected if the circumstances does arise.

Check out a trio of crash videos after the break, because we always love watching cars get demolished on purpose.

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Toyota has delivered its 400,000th hybrid in Europe, marking a huge milestone for the Japanese automaker. Their entrance into the European hybrid market began back in 2000, and since then there has been three generations of their popular Prius and more recently, the Auris Hybrid in 2010.

The 400,000th hybrid delivered in Europe was an Auris Hybrid and was sold as a company car to CTG, an IT consulting agency. The company recently ordered a fleet of 20 Auris Hybrids.

“We are very proud to deliver our 400,000th hybrid in Europe to a customer in Belgium where we have a strong presence with our European headquarters, our R&D centre, our parts and vehicle logistics operations,” said Michel Gardel, Vice President of Communication, External and Environmental Affairs at Toyota Motor Europe. “It shows that Belgian and European customers are not only ready to consider a hybrid vehicle purchase but for Toyota, they have been doing so in large numbers – in fact 10% of our sales in Europe were hybrid vehicles last year,” he added.

And even though it’s quite the achievement for Toyota, putting it into perspective shows just how much more accepting Americans are of hybrids than Europeans. Last year alone, Toyota sold 150,000 hybrids in the United States; so for the automaker to take 12 years to hit the 400,000th mark in Europe proves that Europeans still prefer diesels over hybrids.

First displayed in prototype form at the Villa D’Este Concours d’Elegance on the shores of Lake Como, Italy last year,  the production version of Aston’s hallowed V12 Zagato is now ready to make its premiere, at a similar type of event, though in a rather different setting; Kuwait City.

The Kuwait Concours d’Elegance is the only event of its kind in the Middle East region and this year is being supported by Premier International Motors Group, Aston Martin’s dealer partner in Kuwait.

“We are excited to show the new V12 Zagato for the first time in production form at the Kuwait Concours d’Elegance,” declared Aston’s CEO Dr. Ulrich Bez, “Over 50 years since the introduction of the iconic DB4GT Zagato, Aston Martin and Zagato have collaborated to create this modern interpretation which remains true to the original focus of craftsmanship, performance and exclusivity.”

Only 150 examples of the new V12 Zagato will be built, each hand crafted at Aston’s headquarters in Gaydon, Warwickshire, UK, with the first deliveries slated for late this year. The Zagato, although based on the V12 Vantage, features Aston’s most bonded aluminum structure ever, incorporating carbon fiber in its construction to help save weight; along with a bespoke interior.

Powered by a 510 hp 6.0-liter V12, the car retails for £330,000 before taxes ($518,266 US) and alongside its hallowed DB4GT predecessor (built from 1959-63) will likely rank as one of the most desirable Astons of all time (original DB4GT Zagatos tend to trade hands for around $1.5 to $2 million today).

And, in perhaps a fitting ceremony for introducing the new Zagato, a number of classic Astons from private collections around the world will be on display at this year’s Kuwait Concours d’Elegance, with, appropriately, an original DB4GT Zagato among them.

Calls for a recall of the 1993 to 2004 Jeep Grand Cherokee have been redoubled after the release of a new report documenting the growing list of fatalities associated with the SUV.

The report, published by the National Highway Traffic Safety Administration (NHTSA) has added 14 more deaths to the SUVs total, resulting from fires that occurred in rear end collisions. In total, the Jeep from that era has claimed 284 people in 198 accidents due to the vehicle catching fire, says the Center for Auto Safety (CAS).

Jeep Grand Cherokees are at an unusually high risk of catching fire during these types of crashes alleges the CAS, due to the gas tank being located behind the rear axle.

The Ford Pinto was made infamous for a similar design that resulted in fiery rear end collisions, and CAS points out in a letter to Chrysler CEO Sergio Marchionne that at the time of its recall the number of deaths associated with that car were relatively small, totaling 28.

The rather sensational letter asks Marchionne to act on this news and says, “Your predecessor as CEO of Chrysler once said that part of his decision to install airbags at Chrysler was the prospect of St Peter at the gates of heaven asking him about airbags in cars. Just as surely, St. Peter will ask you about fuel tanks in Jeep Grand Cherokees.”

In response Chrysler says that, “…rear impacts resulting in a fire are extremely rare. Rear impacts resulting in a fire occur no more often in 1993 – 2004 Jeep Grand Cherokee vehicles than in peer vehicles, and the 1993 – 2004 Jeep Grand Cherokee vehicles are at no greater risk of exposure to fire in rear-end collisions than peer vehicles. Accordingly, Chrysler Group has concluded that 1993-2004 Jeep Grand Cherokee vehicles are neither defective nor do their fuel systems pose an unreasonable risk to motor vehicle safety in rear impact collisions.”

The 1993 to 2004 Jeep Grand Cherokee is currently under investigation by NHTSA but no recall has been issues.

[Source: Consumer Reports]

MINI has been experiencing tremendous success in America and it appears that the cute British brand has no plans to slow down. There are now reports that MINI is strongly considering bringing its diesel powerplants to the U.S. and could be turning John Cooper Works into a sub-brand tuning division, similar to BMW‘s M models.

MINI global brand manager Kay Segler recently told Car and Driver that they’re listening to America’s demand for MINI diesel models and that they are “looking into this not for the short term, but for the medium term.” Which basically means America could be seeing a diesel MINI in the next few years, possibly when the third generation model arrives.

In the same interview, Segler also spoke on how he would like John Cooper Works (JCW) to become for MINI what the M brand has become for BMW. That could lead to interesting models from JCW, which would include more potent powerplants and we never complain about more performance.

The major downside of the interview? Selger confirmed that AWD still isn’t on the radar for MINIs (Countryman aside), stating that it’s currently too expensive to implement without a large sales volume increase. Either way, we’re just glad that MINI isn’t sitting around enjoying their American success but rather looking for ways to build on it.

[Source: Car & Driver]

It’s no surprise that BMW is extremely excited about the introduction of its four new M Performance Diesel models; so excited in fact that they’ve forgot to check the spelling of the word “precision.” We’ll overlook the irony of a spelling error on that particular word, and instead enjoy the epic sounds of BMW’s new, tri-turbo diesel models showing off just how sporty and powerful they are.

Unfortunately we won’t be seeing these M Performance Diesel models on U.S. roads anytime soon, but we can continue to hope that BMW might bring their 3.0L inline-six, tri-turbo setup sometime over to the States. With 376-hp and 545 lb-ft of torque with an eight-speed automatic, the M550d xDrive sedan and touring, the X5 M50d and the X6 M50d may be our wishes for years to come.

But for now, you’ll just have to settle with the video below. Even if it means wondering what the word “precison” is.

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Titled “Sled”, Suzuki will be showing off their all-wheel drive 2012 Kizashi sport sedan for this year’s Super Bowl commercial. The Kizashi is also the same vehicle Suzuki showed off in their Super Bowl ad last year, which was the company’s first ever.

The ad was developed by Siltanen & Partners Advertising, and hopes to illustrate the “exhilaration one can receive from upgrading their ordinary daily driver with a more entertaining mode of transportation.” Unfortunately not many of us can relate from having to use a dog sled as a method of transportation, but we think you get the point.

The ad won’t be the only thing Suzuki is kicking off on Super Bowl Sunday. The automaker will also be giving away BARKCODE tags to the first 1,000 consumers to register on www.KizashiKicks.com/sled. Each BARKCODE tag is a personalized pet identification tag with a scannable 2D code, allowing pet owners to be reunited if their furry friends become lost or misplaced during a natural disaster. Suzuki will also be donating $3.00 to the American Red Cross for each tag ordered through their website.

Watch the commercial after the break.

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