With the aid of Jimmy Fallon, Lincoln has come up with a creative commercial for the 2013 Super Bowl starring its MKZ sedan.
A preview of the commercial became public earlier than it was supposed to when Fallon tweeted the link Wednesday night. To create the ad, Fallon used Twitter to gather up road trip stories, which were narrowed down to five and woven together to create one ad. 6,117 tweets in total were sent in and here are the winning five:
@karinarosewhite — We drove passed an alpaca farm, a few of them were meandering on the highway and my sister screamed, “It’s the Alpacalypse!”
@debdef — Picked up a German hitchhiker who came to America to study farming!?! Drove him back to Austin to meet my friends.
@AllenFabijan — Thousands of turtles crossing the road in FL. Dad stops, so did a huge scary Harley gang! Us and the gang played checkers!
@Will_Stenner — Drove through a movie set in Palemdale, CA didn’t realize it. Got out and enjoyed the catered food.
@AdinaSpivak — Two separate strangers proposed marriage twice in one day. Incidentally I was on my way to (someone else’s) wedding.
This will be Lincoln’s first Super Bowl ad since the early 1990s, when the company was promoting its Mark VIII. Lincoln will also be airing an ad titled “Phoenix” which will show the new MKZ emerging from a burning Town Car.
[Source: Detroit Free Press]
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