Lincoln Super Bowl Ad Previewed
With the aid of Jimmy Fallon, Lincoln has come up with a creative commercial for the 2013 Super Bowl starring its MKZ sedan.
A preview of the commercial became public earlier than it was supposed to when Fallon tweeted the link Wednesday night. To create the ad, Fallon used Twitter to gather up road trip stories, which were narrowed down to five and woven together to create one ad. 6,117 tweets in total were sent in and here are the winning five:
@karinarosewhite — We drove passed an alpaca farm, a few of them were meandering on the highway and my sister screamed, “It’s the Alpacalypse!”
@debdef — Picked up a German hitchhiker who came to America to study farming!?! Drove him back to Austin to meet my friends.
@AllenFabijan — Thousands of turtles crossing the road in FL. Dad stops, so did a huge scary Harley gang! Us and the gang played checkers!
@Will_Stenner — Drove through a movie set in Palemdale, CA didn’t realize it. Got out and enjoyed the catered food.
@AdinaSpivak — Two separate strangers proposed marriage twice in one day. Incidentally I was on my way to (someone else’s) wedding.
This will be Lincoln’s first Super Bowl ad since the early 1990s, when the company was promoting its Mark VIII. Lincoln will also be airing an ad titled “Phoenix” which will show the new MKZ emerging from a burning Town Car.
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[Source: Detroit Free Press]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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