Which Automakers Own Which Car Brands?

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Which Automakers Own Which Car Brands?
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At times the auto industry can feel overwhelming, with all the different products, brands and stories to keep straight. There’s always something going on in this business, from breaking news to vehicle reviews. Continue Reading...

Land Rover Considering Separate “Range Rover” Brand?

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Land Rover Considering Separate “Range Rover” Brand?
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The Evoque shown above is an attractive, compelling vehicle, designed to attract equally attractive and compelling owners. But its full name is the “Land Rover Range Rover Evoque,” a name straight out the Department Of Redundancy Department, and sure won’t help you attract Victoria Beckham, who helped unveil it back in July of 2010. This… Continue Reading...

GM Bans The Use Of “Chevy” When Discussing Chevrolet Brand, Then Backtracks

GM Bans The Use Of “Chevy” When Discussing Chevrolet Brand, Then Backtracks
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In another boneheaded move by an overpaid marketing wonk, a Chevrolet executive wrote an internal memo, obtained by the New York Times, asking GM employees to refrain from referring to the Chevrolet brand as “Chevy”. According to the internal memo, Chevrolet sales and service VP Alan Batey and marketing head Jim Campbell said ; “We’d… Continue Reading...

Attention Armchair Auto Execs: Fiat Lets You Pick The 500’s North American Logo

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Attention Armchair Auto Execs: Fiat Lets You Pick The 500’s North American Logo
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A favorite past time of computer literate car fans is to log on to automotive-related internet forums and criticize the decisions of auto industry types with decades of experience in the field. Everything from marketing campaigns to product choices are questioned, and while this right may be a cornerstone of our free society, often the… Continue Reading...