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#tata
How Jaguar Plans to Dominate the Luxury Market
You can’t get people to buy vehicles by telling them about the warranty, according to Joe Eberhardt, president and CEO of Jaguar Land Rover North America. As important as left-brain things like this are, product and emotion come first, he says.
Which Automakers Own Which Car Brands?
At times the auto industry can feel overwhelming, with all the different products, brands and stories to keep straight. There’s always something going on in this business, from breaking news to vehicle reviews.
Tata Turning to Jaguar Land Rover to Expand Lineup
Indian automaker Tata will be turning to Jaguar Land Rover to expand its stable.
Tata Megapixel Hints at a Better Small Car From India: 2012 Geneva Motor Show
Ultra cheap cars are often a tough proposition, as Tata knows only too well following the original Nano, which failed to meet expectations. Nonetheless, the Indian conglomerate is pushing forward with plans for the future, which could include another tiny city car, inspired by this, the Megapixel concept.
Tata Nano Recalled For Defective Starter Motor
The Tata Nano was supposed to be a cheap, simple car built for the people, but so far it has caused nothing but problems for the Indian automaker.
2012 Tata Nano's Insane New Commercial [Video]
The world’s least expensive car, the Tata Nano’s original purpose in design was to be a modern Ford Model-T, mobilizing millions of families in India.
Despite the Nano’s noble intentions, only 1,200 examples were sold in the month of September when initial projections expected a rather optimistic 20,000 vehicles per month. A new approach may be the remedy and that’s exactly what Tata hopes to achieve with its new Nano commercial.
Targeting India’s young, active, and likable college students, the ad features American idioms sprinkled throughout that frankly sound a little contrived.
The Nano boasts a passenger space increase of 21 percent. Tata also shows off the Nano’s acceleration (good for passing trucks on Indian highways) as well as ride quality and ground clearance capable of fording a spring creek. The Nano’s A/C is so strong that one buddy decides to hibernate, allowing everyone else to enjoy a popular college pastime that involves black markers and camera phones. Finally, the twisty and mountainous roads to the weekend getaway help to demonstrate Nano’s best-in-India 25 km/liter petrol mileage as well as its short turning radius.
See the commercial for yourself after the jump
Renault To Make Ultra Low-Cost $3,500 Tata Nano Competitor
Renault is in development of an ultra low-cost vehicle, along the lines of the Tata Nano. While the Nano is currently suffering from some awful sales numbers (initial projection of 20,000 a month but only saw 1,200 units sold in September), CEO of Renault/ Nissan Carlos Ghosn is convinced that an extremely affordable vehicle would be a good segment for Renault to venture into when approaching emerging markets.
Tata, Owner Of Jaguar, Land Rover Names Next CEO
Tata Sons has named Cyrus Mistry as its next CEO, as current CEO Ratan Tata prepares to retire. The unmarried, childless Tata named Mistry as CEO of the holding company responsible for Tata’s numerous divisions, among them their automotive sector which owns Jaguar and Land Rover, along with the namesake Tata Motors brand.
Tata's First Quarter Profit Down on Declining Jaguar Sales
Tata Motors, the owner of Jaguar Land Rover, is suffering from slumping sales as the first-quarter profits are released. Tata’s Indian passenger car sales fell and Jaguar deliveries have also decreased. Surprisingly, however, Tata’s net income rose to twenty billion rupees in the three months ending on June 30th. This is up from 19.9 billion rupees a year earlier, but misses expectations.
Jaguar to Delete Name From Vehicles, Retain "Leaper"
Jaguar has plans to change its badging and drop the brand name from appearing on the lineup of luxury vehicles. The word ‘Jaguar’ will soon be replaced from the back of production cars within two or three years, the firm’s design boss confirmed. “Eventually we will take the name off and just leave the leaper,” said Ian Callum, Jaguar’s design director.
Tata Will Pump $8 Billion Into Jaguar, Land Rover Over The Next Five Years
Parent company Tata is serious about their British crowns. Over the next 5 years, they will inject 8.2 billion dollars into making sure that Jaguar and Land Rover are not only afloat, but good enough to beat the Germans.
Jaguar SUV, Sports Car Details Emerge
Tata Nano Selling Like Hot Cakes, Production Doubled
That certainly helped push sales, with Tata selling 9000 units in July 2010. However, after a few vehicles caught fire and concerns over its safety became public, sales took a plunge and resulted in just 509 units sold in November.
