Tata Nano Getting Plenty Of New Upgrades To Boost Sluggish Sales
The world’s cheapest vehicle has just gotten a whole lot (little bit?) better, with Tata announcing a batch of upgrades for their economical Nano. The 624-cc engine now makes a ferocious 37.5-hp, giving it a max speed of 65-mph.
In addition to the performance increase, the Nano also got its suspension reworked which included a new anti-roll bar in the front and a redesigned steering mechanism. The biggest improvement though is that the Nano Standard now comes with power-assisted brakes. Prior to this refresh, power-assisted brakes were only offered on some of Nano’s more luxurious models.
On the inside, buyers have a trio of colors to choose from for interior trim – beige, black and gray while the exterior colors have expanded to a portfolio of 10 choices. Those 10 colors are worth mentioning just for their names: Pearl White, Rouge Red, Aqua Blue, Neon Rush, Serene White, Meteor Silver, Mojito Green, Papaya Orange, Sunshine Yellow and Champagne Gold.
Hopefully these will help increase Tata’s Nano sales. They originally projected (or rather, hoped) to sell around 20,000 to 25,000 vehicles a month but saw only 1,200 leave dealer lots in September. Maybe it’s not paying off to be the world’s cheapest vehicle.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu