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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  May 07 2014, 1:32 PM

Tesla Model E Trademark Dropped

When Tesla’s more affordable electric car reaches consumers, it won’t come with the previously expected Model E name.

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 |  Aug 22 2013, 11:02 AM

tesla-emblem

Looking down the long, partially electrified road, Tesla CEO Elon Musk hopes to market an affordable electric car with 200 miles of range. 

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 |  Nov 06 2012, 6:32 PM

A trademark Lexus filed in Australia might hint at the production version of its LF-CC coupe first seen in Paris earlier this year.

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 |  Jun 13 2012, 8:01 AM

Cadillac‘s sedan lineup currently consists of the ATS, CTS, and XTS models, but an LTS could be joining the family soon.

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 |  Mar 20 2012, 8:32 PM

Does Chrysler own the “Imported From Detroit” slogan or can it be used by a Michigan clothing company? The companies are putting the matter into the hands of a mediator to decide.

The matter, which will go to mediation on March 27, stems from a dispute between Chrysler and clothing maker Pure Detroit. The two sides have until April 3 to work it out – if not, it’s back to the courts to battle it out.

The “Imported From Detroit” slogan gained popularity after Chrysler’s 2011 Super Bowl commercial, and was followed with a line of merchandise put out by the automaker. In March 2011, Chrysler sued Pure Detroit for sales made when the clothing company put out a line of T-shirts of its own adorned with the “Imported From Detroit” slogan. Pure Detroit hit Chrysler back with a countersuit, stating that Chrysler doesn’t have a valid trademark because the phrase is geographical, descriptive and misleading.

Which company do you think is right? Should Chrysler get sole ownership of the slogan or does Pure Detroit have a valid argument? Leave us your thoughts in the comments section below.

[Source: Detroit News]

 |  Jun 02 2011, 6:59 AM

08-2012-bmw-1-series-m-coupe-1291937240.jpg

BMW has filed “M2″ and “BMW M2″ trademarks recently, indicating the German automaker is considering the badge seriously enough to make moves to protect the use of the name.

According to reports, the German automaker is considering launching a 2-Series lineup that will consist of a 2-Series Coupe and convertible as well as an M version, the BMW M2. The 2-Series is likely to be the next generation 1-series coupe and convertible, but renamed as the 2-series.

As for what will become of the 1 Series badge, it will live on but only for more economy-minded front-drive BMW models that will share a platform with the upcoming next-gen MINIs.

[Source: f20 Addicts]