Ford believes Lynk & Co sounds too similar to its Lincoln brand. Continue Reading...
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Lexus has finally applied to trademark the LC F nameplate in the U.S. Continue Reading...
This circular logo may look like a bunch of lines and diamonds, but there’s more to it. Continue Reading...
For the second time, General Motors application to trademark the name “Bolt” for its upcoming electric car is under suspension. Continue Reading...
Automakers are always filing to trademark different names, often for upcoming vehicles. Sometimes you can get an idea of what future products are in development by uncovering the names they’ve tried to secure. Continue Reading...
A filing with the U.S. Trademark and Patent Office is revealing Cadillac’s future model naming plans in new detail. Continue Reading...
When Tesla’s more affordable electric car reaches consumers, it won’t come with the previously expected Model E name. Continue Reading...
Looking down the long, partially electrified road, Tesla CEO Elon Musk hopes to market an affordable electric car with 200 miles of range. Continue Reading...
A trademark Lexus filed in Australia might hint at the production version of its LF-CC coupe first seen in Paris earlier this year. Continue Reading...
Cadillac‘s sedan lineup currently consists of the ATS, CTS, and XTS models, but an LTS could be joining the family soon. Continue Reading...
Does Chrysler own the “Imported From Detroit” slogan or can it be used by a Michigan clothing company? The companies are putting the matter into the hands of a mediator to decide. The matter, which will go to mediation on March 27, stems from a dispute between Chrysler and clothing maker Pure Detroit. The two… Continue Reading...
BMW has filed “M2” and “BMW M2” trademarks recently, indicating the German automaker is considering the badge seriously enough to make moves to protect the use of the name. According to reports, the German automaker is considering launching a 2-Series lineup that will consist of a 2-Series Coupe and convertible as well as an M… Continue Reading...