#InCarElectronics

Tech Support: How Lexus is Helping Customers Understand Advanced Features

We live in a digital world. For many new-car shoppers megabytes and gigahertz are just as important as horsepower and fuel economy. To members of the younger demographic chips are made of silicon, not potatoes, and ram has nothing to do with trucks. But what about the rest of us? To help customers understand the high-tech features of their cars, every Lexus dealer is staffed with dedicated experts that are at the ready to answer any questions a buyer may have about their vehicle.

Craig Cole Jun 10, 2013

Intel and Denso Form Alliance for Next Generation Infotainment Systems

Tech giant Intel has decided to move into the car infotainment market, teaming up with Denso, which recently developed the Entune system in various new Toyota models.