The subcompact Hyundai Venue is just the latest product of the utility vehicle segment’s indomitable ascent in popularity.

Hyundai has announced the pricing for its latest entry-level SUV, the Venue which will be available across dealerships from the end of this month. Prices start from $17,250 and go up to $22,050 for the most expensive variant. This pint-sized Utility vehicle is powered by Hyundai’s 1.6-liter 4-cylinder engine and is available with both manual and CVT transmissions. The manual however, will only be available with the base SE trim.

As for features, the Venue offers a myriad of them as standard including a 3.5-inch TFT screen, rearview monitor and an 8.0-inch touchscreen infotainment system with Android Auto and Apple CarPlay. It also gets Hyundai’s SmartSense safety package as standard which includes front collision-avoidance assist with pedestrian detection, ESC, lane-keeping assist and traction controls. Front, side and curtain airbags will be a part of the standard kit as well.

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Hyundai Venue Fuel Economy

The 2020 Hyundai Venue is projected to get somewhere around 33 miles to a gallon on the combined EPA test cycle, if equipped with the available continuously-variable transmission. A slightly lower figure should be anticipated for the six-speed manual, which will be standard at the base SE trim level and not available on the higher-spec SEL.

That 33-mpg figure is slightly higher than the similarly-powered Hyundai Accent subcompact car, despite the Accent being a shorter, lower-slung vehicle.

Hyundai Venue Safety Rating

The Hyundai Venue has yet to be crash tested in the U.S., and the crash performance of the larger Kona tells us virtually nothing as the two are based on different platforms. Instead, the Venue will borrow the same platform as the Accent; unless significant revisions have been made to the crash structure, we might expect similar crash ratings.

The 2019 Hyundai Accent sedan was selected as a Top Safety Pick by the Insurance Institute for Highway Safety, receiving Good ratings in the small overlap front (drivers side), moderate overlap front, side, roof strength, and head restraints/seats testing categories. Small overlap front crash testing on the passengers side yielded an Acceptable rating, and the available front crash prevention system garnered a score of Superior.

As IIHS testing goes, there isn’t much for the Hyundai Venue to improve upon; the only thing that disqualified the 2019 Accent from garnering top honors as a Top Safety Pick Plus is the headlamps.

Hyundai Venue Features

The Hyundai Venue will boast an impressive suite of standard and available features uncharacteristic of such a small, budget-minded vehicle. Standard equipment includes the aforementioned frontal collision prevention system, lane keep assist, and 8-inch infotainment screen with Apple CarPlay and Android Auto. Optional active safety equipment includes a blind spot warning system, and rear-cross traffic monitoring, which watches for approaching cross-traffic behind the vehicle while it’s reversing.

There’s a number of additional available convenience and comfort features, too, like a proximity key with push button start, heated front seats, satellite navigation, and Hyundai’s Blue Link connected car system. Blue Link includes features like remote start and lock/unlock from a smartphone, and integration with Amazon Alexa and Google Voice Assistant.

Hyundai Venue Pricing

Hyundai has officially announced the pricing of the venue and it starts from $17,250. It will be available in three trims, SE, SEL and Denim with extra options available for SEL and Denim trims. SE MT is the only trim to get the 6-speed manual transmission, rest of the trims get the CVT gearbox. SEL also gets special Convenience and Premium packages. The Convenience package adds features like, sunroof, armrest storage and blindspot detection to the mix and costs $20,300. The Premium package adds heated seats, side mirrors, 17-inch alloys and LED head and tail lamps to the Convenience package and costs $22,050. The Denim trim is priced at $21,950 and comes with a contrasting roof color in white.

Hyundai Venue Competitors

We imagine that the brand-new, 2020 Hyundai Venue will most frequently be cross-shopped against the Kia Soul and Nissan Kicks. Both are fellow high-riding subcompact vehicles that also cannot be optioned with all-wheel drive, but which offer a bit more space at a marginally higher price. Within the same general price and size class are also vehicles like the Fiat 500X, Ford EcoSport, Honda HR-V, and Mazda CX-3. All four of those are larger and still more expensive, and all offer all-wheel drive as an option.

The Hyundai Venue’s small volume and lack of available all-wheel drive could be enough to make it a non-starter for many shoppers. However, for those who can do without such things as AWD and copious passenger and storage space, the Venue ought to stack up rather well against its primary competitors, thanks to the value proposition. A sub-$20,000 crossover with standard frontal collision prevention, lane keep assist, and Apple CarPlay/Android Auto? Sign us up.

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Detailed Specs

Engine / 1.6L 4-cyl
Horsepower / 130 (est.)
Torque / 119 lb-ft (est.)
Transmission / 6-speed manual / continuously-variable automatic
Drivetrain / Front-wheel-drive
Pricing / $17,250-$22,050