Lexus LFA Exhaust Note Shatters Champagne Glass in New "Perfect Pitch" Video
The champagne glass has been with Lexus since the beginning. Back in 1989, Lexus launched the LS luxury sedan by revving the car’s engine while a pyramid of champagne glasses sat atop the hood – unmoved. Now Lexus is putting a new twist with a short video spot where a lone champagne flute is shattered by the sound generated by the LFA’s 4.8-liter V10 engine.
According to Lexus, the company employed, “a renowned physicist from a leading university” help set up the test – including discovering exactly what type of champagne glass has the same frequency as the LFA’s exhaust note. When the pitch of the glass matches the pitch created from the 552-hp V10 (somewhere between 7,000 and 9,000 rpm), the glass shatters – without the use of special effects or CGI.
The LFA has been praised for its exceptional sounding V10 engine, which Lexus now also offers as a ring tone for free. Download yours here:
Check out the awesome video after the jump:
PRESS RELEASE
Lexus worked with a team of engineers to enhance the acoustics of the LFA’s 4.8L engine by meticulously tuning its multi-stage exhaust system. From the elegant, yet understated idle rumble to the goosebump-worthy wail of the high-revving V10 engine, the LFA was deliberately engineered to deliver a sound unlike that of any other road car.
For the commercial titled “Pitch,” Lexus employed a renowned physicist from a leading university to help determine which type of champagne glasses have the same frequency as the LFA’s revving engine. (The pitch of the glass needed to precisely match the pitch of the engine in order for the flute to shatter.) Lexus racecar driver Scott Pruett then “drove” on the dynamometer until the engine revved to 7,000-9,000 rpm—creating just the right frequency of vibration to break the glass. And, yes, the entire crew wore earplugs during filming.
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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FAKE!!!!
Here's proof : http://www.youtube.com/watch?v=dQw4w9WgXcQ