Hyundai Considering New Crossover for U.S. Lineup: CEO
Hyundai Motor America is mulling over the addition of a new small crossover to its model lineup, according to CEO John Krafcik.
The Korean automaker currently offers the Santa Fe and Tucson crossovers for the U.S. market, but Krafcik believes that Hyundai is “very under-represented” in the crossover segment. According to Krafcik, Hyundai currently holds 7-percent share of the U.S. sedan market, but only 2 percent of the truck segment.
SEE ALSO: 2013 Nissan Pathfinder vs 2013 Hyundai Santa Fe
The redesigned 2013 Hyundai Santa Fe Sport and seven-seater Santa Fe has been off to a hot start, with strong sales making it difficult for Hyundai to even keep up with production.
Though there aren’t any definite plans to add another crossover to its lineup in the immediate future, Krafcik hints that Hyundai’s next new model could be a compact crossover. He believes that there’s “a lot of action in stuff below RAV4- and Tucson-sized vehicles,” and that a new segment is emerging.
[Source: Edmunds]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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