Ferrari Plans to Open a Theme Park in North America

Would people be willing to go all the way there from Orlando, though? I live in Tampa, and while Busch Gardens gets millions of visitors annually, it's been here in one form or another since 1959, and thus had nearly six decades to build a reputation (during which time it also gradually evolved from a beer garden to a modern theme park and AZA-accredited animal preserve, though the animals are gradually being re-homed due to costs and treatment concerns).

that's a very important question. Would visitors be willing to go all the way there from Orlando? Are the Daytona events of Daytona 24 Hours, Daytona 500, Bike Week, BBW, Spring Break, BCR, and Biketoberfest enough to get some real out-of-state traffic there? Would locals from Sun Coast, First Coast, Treasure Coast, Gold Coast, Orlando, Lakeland, Ocala, and Cracksonville all be willing to drive there? **Its exciting to think about but, yeah they will probably just build it somewhere close to the Circuit Of The America's anyway.

Point taken, but those events are destinations in and of themselves, and seasonal. It seems unlikely to me that if people are going to Bike Week, or to Spring Break outside Orlando (after all, people also go to Miami and Ft. Lauderdale for Spring Break, and those places are nowhere near Orlando), that they're going there via Orlando. They might, but it's less likely. As to your point about in-state versus out-of-state, I think a Ferrari park would probably be best off courting people from WAY out of state...like Dubai. It does occur to me that Daytona is about 30 miles closer to Orlando than Tampa is. Still...