Cadillac Debuts 3 New Commercials During the Oscars
The Oscars is one of the most glamorous events in Hollywood, and Cadillac thought it was prime time to debut a series of new commercials.
The Cadillac Escala concept starred in one new commercial called “Pedestal,” which touches on the American brand’s rise, fall, and current resurgence. All the commercials played on Cadillac’s history but emphasized that the brand is new and moving forward.
Watching the Oscars last night with my family, my mother actually exclaimed “WOW, that’s a Cadillac?” after seeing the Escala. She was then quickly disappointed when I told her it was just a concept car. Luckily, the gorgeous Escala will influence future Cadillac models in the design department.
The commercial called “Carry” is much more political and will give you the feels more than the other two spots. It touches on the current divisive political climate but tries to remind people to focus on the positive.
Watch the three Cadillac Oscars commercials below:
Jodi has been obsessed with cars since she was little and has been an automotive journalist for the past 12 years. She has a Bachelor of Journalism from Ryerson University in Toronto, is a member of the Automobile Journalists Association of Canada (AJAC), and a jury member for the prestigious North American Car/Truck/Utility Vehicle of the Year (NACTOY). Besides hosting videos, and writing news, reviews and features, Jodi is the Editor-in-Chief of AutoGuide.com and takes care of the site's day-to-day operations.
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that is unfortunate to debut commercials during the Oscars, when nobody is watching