Trademark Filings Reveal Proposals for new Formula One Logo


Formula One could be evaluating a replacement for its current logo. 

Since the late ’80s, the Formula One World Championship has been represented by the same dynamic black, white, and red logo, but that could be changing in the near future.

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Formula One Licensing, the subsidiary which handles F1’s trademarks, filed a number of new logo variations with the European Union Intellectual Property Office earlier today. There are three distinct versions of the iconic alphanumeric logo, each featuring a version of the stylized F1 logo with and without the words Formula One scrawled below.

None of the proposed logos impart the same sensation of speed as the current design where a black italicized F leans on a white number 1 which is followed by red speed flourishes. It’s unclear if Liberty Media is seriously considering replacing the 30-year-old logo as part of its plan to reinvigorate the series, or if these are simply variations intended for marketing or merchandise use.

[Source: EUIPO]