#MerrillLynch

Car companies that update their product lineups frequently enjoy more sales, larger market share and profits. Keeping average showroom ages low is critical for a car company’s financial health.

The analysts and number crunchers at Bank of America/Merrill Lynch released the findings of their latest Car Wars study, a report that tracks industry product trends. The results are surprising; market-share fluctuations are expected to remain small. But Ford and Honda are both projected to gain in the coming years with Nissan on track to lose share.

Over the next three years, the pace of new model introductions in the U.S auto market is expected to pick up. Ford Motor Co. and General Motors Co. are taking the lead, according to a Bank of America-Merrill Lynch report.

According to a recent report on the auto industry, published by Merrill Lynch, Ford is poised to surpass General Motors and become the top-selling automaker in the U.S. over the next four years. The reason for Ford’s forecasted success is its new line of products, including the Fiesta sub-compact (pictured above).