#OneFord

We’ve been hearing rumors of a new “global” B-segment crossover from Ford for some time. Now, the Blue Oval has officially revealed details on its latest EcoSport, unveiled at the 2012 New Delhi Auto Expo this week.

The folks at Ford couldn’t be happier with the success of the Fiesta. After pumping plenty of dollars into a marketing blitz for the car ahead of its launch, in just 10 months on sale it’s now the most popular sub-compact in America, out-selling segment heavyweights, the Honda Fit and Nissan Versa.

The Blue Oval’s ‘One Ford‘ global platform strategy will have huge costs savings advantages for the automaker, but it’s also set to be a boon for performance enthusiasts.

Ford has just unveiled the first example of its new One Ford philosophy, the 2011 Focus. Offered as both a five-door hatchback and four-door sedan, both models look quite unique but offer the same aggressive front end and high-quality paint. At launch one engine will be offered, a 2.0-liter 4-cylinder with direct-injection technology that makes an impressive 155-hp and 145 ft-lbs of torque. Ford has, however, confirmed that the Focus will be offered with an EcoBoost engine in all markets in the future. Presumably, this will be Ford’s 1.6-liter EcoBoost with 180-hp.

The idea of building a vehicle to compete with the Toyota FT-86 is “interesting,” but not necessarily the direction Ford has in mind when it comes to the future of small sporty cars. This is according to Ford marketing boss Jim Farley, who’s brain we had a chance to pick a few weeks back during a preview of the all new 2011 Focus.