#will-i-am

Lexus Europe has teamed up with will.i.am to create a unique way to show off the brand’s NX crossover.

As if his venture into the automotive industry wasn’t enough with IAMAUTO, Will.i.am has shown up again in a Chrysler 300s commercial, selling the car to young club goers with his own song “the hardest ever” playing throughout. 

The car’s looks, style, and stereo are the focus of the spot, with not even a passing mention of performance or engine stats. I guess the market that buys a car from Will.i.am isn’t necessarily the most car savvy group for the most part.

A Beats by Dre audio system is shown off in the commercial too, but there is not sign of the doctor himself.

At least Will.i.am is associating himself with a good looking car, unlike his own designed IAMAUTO car, which looks like it was put together using an eight year old Lego set.

Watch the spot below, and decide for yourself whether the self proclaimed “hardest ever” pop star should be selling cars.

We have good news and bad news. The good news is, Black Eyed Peas’ superstar Will.I.Am is looking to enter the auto industry in order to bring jobs back to East Los Angeles, where he grew up. The bad news is, the car doesn’t look so good.