Report: Volkswagen to Double U.S. Sales in 2 to 3 Years Says VW of America CEO
Volkswagen will double its sales in the U.S. in the next two to three years says VW of America CEO Stefan Jacoby. Currently the German automaker sells just over 200,000 units in the U.S. annually, moving 213,454 cars and crossovers in 2009, down slightly from 2008. Jacoby believes sales will rise to 400,000 to 450,000 units in the next 24 to 36 months, in accordance with a larger goal by the company to deliver U.S. sales of 800,000 units sold in the U.S. by 2018.
To do this, VW is planning an onslaught of new models specific to the American market – something the German automaker has never really tried before. In the past most VW models were smaller, more premium and more expensive than their competition, but VW is hoping that a new mid-size sedan and new compact sedan that are larger and cheaper than the Passat and Jetta they replace will boost sales considerably.
Just recently VW also showcased a the New Compact Coupe concept at the Detroit Auto Show (above), that may also foreshadow a new coupe model from the brand as well as a hybrid.
VW has yet to confirm if its plans to grow the brand in the U.S. will include a sub-compact like the Polo model sold in the U.S.
[Source: Automotive News via Autoblog]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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Jacoby and VW should review their customer support first. View my VW experience at: http://reesphotos.com/VW/