125,000 Interested in Fiesta Thanks to Social Media Push, Says Ford
Ford is patting itself on the back today, claiming a tremendous success for its Fiesta Movement social media marketing initiative. According to the American automaker, the Fiesta movement helped drum up interest for the new sub-compact with 6.2 million YouTube views, 750,000 Flickr views and almost 4 million Twitter impressions. In total, Ford claims this results in 125,000 people interested in the new Fiesta.
Exactly how many of those 125,000 will actually purchase a Fiesta remains to be seen, but we have to admit Ford is doing an incredible job on the marketing side these days, from the EcoBoost to the Fiesta.
The Fiesta goes on sale this summer starting from $13,320 for the sedan and $15,120 for the hatch. All models come equipped with a 1.6-liter 4-cylinder engine with 120-hp. Ford rates the car’s fuel economy a 29/38-mpg (city/hwy) for the manual, and 30/40-mpg for the six-speed automatic.
See AutoGuide’s review of the new Fiesta at the link below
Official release after the jump:
PRESS RELEASE
2011 Ford Fiesta: A hit before leaving the gate
Thanks to the success of the Fiesta Movement social media initiative – which has generated more than 6.2 million YouTube views, more than 750,000 Flickr views and nearly 4 million Twitter impressions – more than 125,000 people have already expressed an interest in the 2011 Ford Fiesta.
Going on sale this summer, the all-new Fiesta features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers’ expectations. Featuring class-leading technologies and a projected best-in-class highway fuel economy of 40 mpg, Fiesta brings efficiency and convenience together in one package.
It’s also designed to be versatile, personal and adaptable. In fact, Fiesta is delivers best-in-class convenience and connectivity with the segment-exclusive SYNC® voice-activated communications system, as well as an expressive color palette and available graphics.
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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