Volvo XC30 Crossover Planned to Rival BMW X1, Audi Q3
Based on the success of the new-ish XC60 crossover, Volvo will look to move further downmarket with a rival for vehicles like the BMW X1 and Audi Q3.
According to at least one report, the move is part of a larger plan to not only increase the volume of models Volvo produces, but also to expand the range of vehicles offered. The junior crossover, tentatively dubbed the XC30, would help Volvo gain back market share it has lost in Europe over the past few years while at the same time help grow the Swedish brand’s appeal with a younger demographic.
It would be based on an AWD version of the current C30 platform and share considerable styling traits with the best-selling XC60.
Expected to hit dealers in Europe by 2013, it should arrive in North America by 2014.
[Source: AutoCar]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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