New Viper Won't Be A Dodge
Now that it’s confirmed that Dodge is producing the 2013 Viper at its Conner Avenue plant, Chrysler corp decided to shake things up by announcing the new Viper will be known as the “2013 SRT Viper” and not as the “2013 Dodge Viper”.
That’s right, after a brief hiatus of production, Dodge decided to drop its own namesake from the American muscle car. And this isn’t really the first time they’ve attempted such, as Chrysler has made previous efforts to spin off the Viper to its own standalone car brand.
It all makes sense given the notoriety behind the Viper, and Dodge’s focus on looking more economical and fuel efficient for Chrysler to leave the V10 super car of its portfolio. Either way, we don’t think anyone really cares what it’s called so long as it’s still a Viper – the more interesting thing is whether or not Dodge has more SRT models in the work.
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the Viper isnt its own brand, SRT is now a brand (from your own website http://www.autoguide.com/auto-news/2011/06/ralph-gilles-named-president-and-ceo-of-srt-brand.html) and have you been living under a rock? you are wondering if Dodge has more SRT models in the work??? really??
Maybe I'm just blind here but I don't see where they said that Viper is its own brand?? They clearly called it the SRT Viper. Referring to SRT as the brand. Also that last line in the article is a rhetorical question.....